It’s in the Bag, Man.

Branded Tote Bag

photo of  a branded tote bagSometimes we are blinded to reality because it’s just so damned obvious. How often have you heard someone mutter “I can’t see the wood for the trees”? Well, that’s exactly what anyone presenting a stand at a conference or event tends to realise when things are in full swing and it’s all too late. They’ve stocked their table with carefully chosen promotional giveaways to influence and win the attendees’ hearts. And what happens to all those branded items? They’re either stuffed into pockets or into a competitor’s branded tote bag! Continue reading