TED Talks, Marketing and Jute Bags

TED Talks have been widely regarded as one of the most impressive, informative and fun ways of developing someones knowledge in a certain field. From feminism to physics, TED Talks are quickly becoming a favoured source of information.

But for us as Marketers, how can we sift through and find the very best ones that are most effective for us? Luckily, HEYO has put together a list of the top 10 marketing talks for the experienced campaigner or keen enthusiast to follow!

Australian Jute Bag

As a side note, we have currently dropped our prices dramatically on our Jute Bag range – check them out here! These offer a great alternative to a classic tote bag and are built from a natural sturdy weave.

Nicholas Letts
Marketing Manager – Promotion Products

 

What Pokemon GO Can Teach You About Marketing

Pokemon GO is possibly THE viral game of 2016. It ticked all the boxes – it was a game that tapped into a wide-user base who were already involved in the story, it was a quick and easy app to use (despite a few teething problems) and really made people step outside (sometimes literally) of their comfort zone.

But recently this paragon of the mobile gaming world has started to decline, as written about in this piece from Mumbrella. So how can we tie in the lessons we learn here to the promotional marketing industry?

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There are three key points to take away from this article:

  1. Strike while the iron is hot: It doesn’t matter if its a conference, a trade show or an event, if people are there for you then this is the perfect time to really reinforce your brand, regardless of the industry.
  2. Use your knowledge of your customer base: Pokemon GO was such a success in part due to its legion of followers who were passionate about the story. Use this to your advantage – if your brand is targeted at a certain demographic, use that knowledge to market to them. In this case, selecting the right product to market ith is absolutely crucial.
  3. Use your feedback: By removing the features that players loved, Pokemon GO suffered a serious fall and took too long responding to feedback from its users. So listen to what your audience has to say – if they like a certain product, then there’s a reason for that! But alternatively, if they don’t like one, try something new – we can help with that!

Nicholas Letts
Marketing Manager – Promotion Products

Desk and Office – Why Where You Sit Matters

Think about a standard desk – what does it have on it? Probably a few pens, a computer, printer, ruler and a notepad at a minimum. And if you’re anything like me, it’ll also have a pretty big mug of coffee. What does this mean though? To me, it means it’s an opportunity.

Everything that I’ve named there is something that can be branded. Now, while there is such a thing as too much branding, it’s important to remember that the items we use every day are the ones that have the biggest opportunity to sink into our subconscious and highlight their message. There have been hundreds if not thousands of examples of companies growing their brand or even staff loyalty simply through the use of branding an item or two that you’d find on an average desk anywhere in Australia.

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Fortunately, our Desk and Office range is here to help! From Mugs to USBs, Pens, Clocks and Diaries, we are a one-stop shop for your promotional needs. These items are all available on a fast turn around time and are all made to the highest quality so you have the best longevity and ROI for your dollar spend.

Nicholas Letts
Marketing Manager – Promotion Products

 

 

 

 

 

 

 

Cancelling My Order – What Can I Do?

When it comes to promotional items, cancelling an order can be tricky. In order to avoid ending up in a sticky situation, there are a few key steps to follow.

We’ve all been there – something happened, funding has fallen through, the boss changed their mind. There are a myriad of reasons as to why that order you were thinking about or have just placed might not seem like a great idea right now. So what can you do?

Firstly, take the time to choose the right item. If something isnt going to work for your promotion, but you’ve gone ahead anyway because you’re pressed for time it can lead to a lot of second guessing.

Secondly, ensure you’re happy with the details including the price! More often than not it’s the little details that someone may have missed that causes them to want to change, amend or cancel an order. If you’re not 100% happy with your order, it’s best to take the time to ensure it’s all correct before proceeding as once the order is approved we move forward very quickly!

Thirdly, we strongly advocate internal sign off prior to approval. It’s important to have the relevant decision makers on board at the outset. The reason we say this is because once you have approved your order, your dedicated Account Manager will look to proceed by sending your order details through to our factory who commence operations immediately. Once the production has started, it’s too late!

If you follow these three steps then you will have removed 99.9% of the reasons clients request a cancellation of their order. An open line of communication with your Account Manager and your relevant internal staff can make all the difference!

Nicholas Letts
Marketing Manager – Promotion Products

 

Brand Influencers and Promotional Items

We all know promotional items are a great way to gorw your brand, but how do you pair that with social media to get the best outcome?

Fortunately the people over at Mumbrella have written a great article based off a video about how social media, bloggers and more can help grow your business.

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Have a listen, it’s a great way to think about non-traditional avenues!

Nicholas Letts
Marketing Manager – Promotion Products