Social Experiments: Some Numbers for Facebook

As much as I realise the irony of posting this article on a blog, many of you are interested in seeing figures to back up some of the claims people make about social media marketing.

As such, I thought it might be a good idea to post this article from Bandt.com.au – in it, it summarises some core data from Facebook (arguably the worlds most popular social media site) and the way that brands use the platform to grow market awareness.

instant_metric

You can read the full article here: http://www.bandt.com.au/technology/brands-posts-on-social-media-surged-in-2015

Nicholas Letts
Marketing Manager – Promotion Products

Winter is coming! Are you prepared?

Apart from being an iconic line from one of the most watched (and pirated!) shows on air today, the phrase Winter is Coming is exceptionally true in Australia at the moment.

With a chill nip in the air, it’s important for us Aussies to take a look at how prepared we are for the colder mornings, late night footy games and for those of us lucky enough, checking out the forecasted record snowfall!

To help you out, Promotion Products has a great range of apparel that can really help take the edge off – you can find our Jackets here for instance!

J619A_-_Image

These jackets are one of the most effective and under-utilized tools on the market – a cut above the standard promotional shirt or even polo, they’re a fantastic branding opportunity that helps you to make a difference to your bottom line.

Nicholas Letts
Marketing Manager – Promotion Products

Friday Fun!

It’s always good to relax on a Friday – take a load off and check out some of these fantastic Logo designs!

Fish food

Motion Animation Studio

Turn

Antarctica

Half Badger

The full gallery can be found here:
http://www.awwwards.com/99-creative-logo-designs-for-inspiration.html

Check out how we can help bring your brand out here:
http://www.promotionproducts.com.au/galleries/pages/decorations/

Nicholas Letts
Marketing Manager – Promotion Products

Timing your Order

Picking the right product is important, but equally important for a lot of our clients is the timing – it can be urgent, needed within a month or not till next year, so how do you time your order?

As a general rule of thumb, most of our products operate on a 7-10 day turnaround after the artwork has been approved. We do have a range of Express Items that we can certainly do on a shorter turnaround, but on average our clients are looking to recieve products by a certain date a few weeks or months away. So ho do you time placing an order.

Essentially, the sooner the better – this gives you the maximum time to check your order status, create a guarantee for delivery and depending on the product can actually help you save on the total cost of your order. We will always try to work to your timeframe, but sometimes it can be helpful to have a few days as a buffer.

For questions on timing and delivery turnaround, speak with our helpful Account Managers on 1300 303 717!

Nicholas Letts
Marketing Manager – Promotion Products

Politics, Marketing and the Campaign

With the federal campaign now announced for the Australian Government, the roll out of slogans, catch-words and three-word-phrases comes to the fore. Are you prepared for the start of one of the longest elections in Australian history?

While the Liberal Party is now polling behind the Labor Party when it comes to the two party preferred numbers, Malcolm Turnbull still retains a commanding lead as preferred PM over Bill Shorten. So it seems as if the race is on.

During the next few weeks, we will see some of the most direct and hard-line marketing in the world come from both camps, as well as the myriad of smaller parties and independents competing for a seat. Whether you’re a hard-core supporter, and interested observer or a habitual donkey voter, you will be exposed to the branding of all players being ramped up to unseen levels.

And this provides us with a perfect view of two massive brands competing for market share.

As people responsible for marketing our businesses, it’s a fascinating process to watch two brands compete with an array of resources and a nearly bottomless pit of funds to take arguably the most impressive prize in Australian Politics – majority ruling in the house.

It is in this situation that we can observe the work of some of the brightest minds in our field. After all, with that prize, both major parties will be bringing the best to their side for support, master manipulators of public awareness and perception – altering and changing everything from the candidates policy to the Pen they use.

So over the next few months, observe the methods of the major parties and see if you can pick up any tricks or tips in how they show the best side of their brand.

Nicholas Letts
Marketing Manager – Promotion Products

 

Superior Quality – Why It Matters!

Take a simple example – the Calico bag. This is a product that has been available on the market for years, has worked extremely well in a number of different areas and yet still delivers day to day. But with this widespread use, there are many different items – how do you know which is a good choice?

Typically, two things to look out for when it comes to the quality of a Calico Bag are the weight of the bag, and the stitching. The weight typically refers to the density of the material, while the stitching speaks to it’s durability.

The industry average for weight is around 4oz, and the stitching is typically a single stitch.

Compare that to our Superior Calico Bags – here you can see an item that retains that classic look and feel of the calico bag, but offers a 7oz weight and a double stitch build for that finish and strength that your clients love and actually helps to build your brand.

Superior Cotton Bags

We also have these items on sale currently, so if you’re interested give us a call, and we will be able to help you out!

Nicholas Letts
Promotion Products – Marketing Manager 

Lead up to EOFY!

The end of the financial year brings a lot of frantic tying up of loose ends as everyone gets a little busier than they were before. Fortunately, we’re looking to help out with some fantastic new products, deals and sales over the next 2 months!

As June is just around the corner, savvy companies are looking at their Marketing and Promotional budgets to determine how they can get the most out of them and really make a difference in their sales. Remembering back to our last Blog post, if you cant measure it, you cant manage it – so looking back at FY15/16 in July, do you want to see a same-same level performance or a staggering rise in employee engagement and sales figures?

Something like one of these Madison pen sets can really help show your employees your appreciation of their worth after a hard fought June period:

It is also so important to make sure that you have your plan for the next financial year ready to go – when you have your events mapped out and a plan in action, get in contact with us as if we are given enough notice we can frequently offer an additional saving on the already competitive price thanks to our fantastic relationship with the manufacturing factories.

Good luck everyone, and remember to call us on 1300 303 717!

Nicholas Letts
Marketing Manager – Promotion Products

“Analytics” – Measure your Success

I once worked with a phenomenal entrepreneur who said something that has resonated with me for a very long time:

“If you can’t measure it, you can’t manage it”.

Obviously in the marketing industry this has been a prevalent thought for a long time – it’s how we, as marketers, assess the good our actions have for the company, whether that is on the bottom line, conversion rates, consumer behavior etc. But it is often a subject that is overlooked when it comes to Promotional material.

Rather than treating promotional material as an essential part of a conference or an event, savvy marketers are looking at the impact various products (or combinations of products) are having on real-world sales. Something as simple as switching the customers perception of the brand by putting it on a product they use every day that is of a quality that is a step above the norm has a genuine impact on the consumers purchasing behavior.

Take a comparison between a standard plastic pen and an item like our Eyre Deluxe – where one offers a cheaper feel and less durability, the Eyre has the quality and feel to genuinely promote your brand, rather than detract from it.

So the savvy marketer in this case may get a baseline reading on where their sales are at, introduce the Eyre as a replacement for their current pens and from there assess the increase in sales (or perception) to determine the scope of their positive ROI and be able to show a genuine improvement based on this behaviour. Simple analysis, but being able to show that growth is of the utmost importance – even if you drive your growth by 2-3% by such a simple change, that is 2-3% on top of your other business activities to get you closer to your sales goal. 

Nicholas Letts
Marketing Manager – Promotion Products

The Impact Colour Can Have!

Sometimes, colour choices can seem quite difficult: to go with a classic and chic single colour print look, or to try something to really brighten up the product. How do you know what is the best choice and what will help bring out your brand best? 

Well we can help here – fortunately our team is very experienced with our products, so can tell you which would look best with what option. But if you’re just looking for a general rule of thumb, then there are a few simple things to look at:

  • What is your overall brand message? Just knowing what your brand is about and the message you’re trying to portray is vitally important – bright, vivid colours can have an amazing look on products, but you’ll never see the Mercedes logo in an array of colours! It’s always a simple gray, black or white to bring about the connotation of class and elegance. In fact their whole marketing platform is built of this style of communication But something like a charity will focus on the bright colours to engage the viewer in a totally different way.

  • What is the actual promotion? Unless you’re in a specific few industries, not many people need a huge amount of colour for a corporate uniform – something simple does the trick here. But on the other hand, if you’re holding an event then something with a bright set of colourways may be your best option.
  • What product are you interested in? Different products look best with different designs – for instance a metal waterbottle can look sublime with a laser engraving or a single black print, whereas a promotional tattoo is a great way to show an array of colours.

Use these general rules to have a good idea of what you’re looking for, and if you have any questions at all then contact us on 1300 303 717 and we can help.

The better your products look, the more effective they are, the better your ROI!

Nicholas Letts
Marketing Manager – Promotion Products

ANZAC Weekend Plans

It has to be one of the most commonly asked questions in any office environment: “What are your plans this weekend?”

Fortunately for many of us, the weekend is associated with sleeping in, relaxing breakfasts out with friends, knocking over those last few chores and enjoying a cold drink. Some of us go the the beach (and might be wearing a brand new cap!) However, not all of us have that luxury.

Some of the dedicated men and women of this nation don’t get that opportunity, and instead will be working to protect our way of life and putting in 110% for the service to their country. This weekend, remember to take a moment to think, whether that’s at a dawn service, or just privately to yourself about those who have made the ultimate sacrifice as well as those who risk their lives every day for every one of us.

Have a great long weekend, and we will see you next week!

Nicholas Letts
Marketing Manager – Promotion Products