The Promotions Arena

Printed Tote Bags for Trade Shows

photograph of a printed tote bagPromotional Tote Bags are without doubt one of the most effective means of marketing at a trade show or conference – the items you giveaway at your stand will serve their purpose when the recipients return to their desks but for the duration of the show, a portable advertising banner, given en-masse, will spread your word like no other. Continue reading

Sweet Chaotic Serendipity

Printed Rulers – Nothing Squigley Here

image of three promotional rulersI’m not one to draw straight lines at the best of times – as soon as I left school, I headed into a life of wild abandon; favouring the unpredictability that chance bestows upon us. Heard of the Chaos Theory? Well, it’s not the most reliable way of governing your life – all of life’s moments flow on from an initial action, like the butterfly effect, and you have to accept all the consequences as sweet serendipity. It is a lifestyle suited to the young and reckless – no matter what awful things happen in life and how tragedy unfolds, it’s all in the bigger scheme of things. Human intervention is negligible and part of the bigger plan if you will. Continue reading

Bang per Buck

Promotional Calculators Start Adding Up

picture of a promotional calculatorChances are that you, a colleague, a client or customer will use a calculator at some stage in the near future…and the chances are they’ll scrounge around aimlessly in the their desk drawer and fail to work out the calculator on their mobile phone.The figures will still need adding up and there’ll be a lot of head scratching and cursing words. Continue reading

Instant Desert Appeal

Promotional Water Pouches – a New Invention?

picture or a few colourful promotional water pouchesSometimes I sit at my desk and pluck a promotional product off the shelf to write about. I sit, staring at it’s form, acknowledging it’s function and the value it adds to our lives, from a practical viewpoint and as a marketing aid. Sometimes it takes a few cups of coffee to kick-start the cerebral cortex into bitch-slapping my hippocampus and forming a cohesive argument as to why a promotional mug makes perfect sense for B2B or B2C.

What my inner seahorse has to do with that thought process is beyond me…  Continue reading

How We drive Ourselves Forward

Printed Tea Towels – Grouse or Shouse?

picture of a tea towel used for promotional purposesOne good thing about getting old will be freedom from the shackles of work and all that continuous expectation to generate income – it’s quite exhausting thinking about how we constantly drive ourselves forward, usually to feed tiny mouths, then larger, Gannet sized mouths then bed and board for older chicks before finally persuading them that inner city living is chic and cool. Continue reading

Under a Dark Blue Haze

Blow up a Promotional Balloon or Two

promo balloons pictureT’is the Season for Office Parties soon. And also trade show time. The one thing I like to promote is getting as much bang-per-buck from every promotional item. If you’re buying promotional balloons for a trade show or event, you certainly don’t want to under-cater. Then, what do you do with the leftovers? Throw a party! Well, not immediately but a glut of promo balloons makes for an ideal party booster, especially when colleagues’ kids are in tow. Continue reading

In the Olden Days

Promotional Plastic Pens for a New Generation

picture of a promotional plastic penMy daughter asked me yesterday if pens were around when I was a boy…”in the olden days”… That cracked me up – the perception of time and place, and how children have very little concept of where they are in the Universe and of what occurred before them. Continue reading

The Secret Life of Dad

Promotional Clocks – Marking a third of our Lives

picture of a custom promotional clockAs the sole male in my house, I live a life that is strangely immersed yet distinct from my family. There are discussions I am not aware of, and deals and arrangements that do not include me. Does that sound bad? Like I’ve been excluded from the bossom of my kith and kin? Continue reading

How tidy is your office space?

Promotional Photo Frames – Clean Up

picture of a stylish promotional photo frameDoes your desk harbour a rogue collection of pens, paper, toys, foodstuffs, mugs, reminders, postcards and photographs of family/pets?

Yeah, probably. Your desk is probably much like the majority of others round the globe – a personal homage to the collective malaise of disorganisation!

Continue reading