In a recent development, brand giant Kellogs have been asked by the Australian Standards Board to pull two of their advertisements after a complaint from the Obesity Policy Coalition.
Based on this complaint, the advertisements have been promoting unhealthy food as a viable health choice through advertising media and animation, targeted towards a younger audience.
Found to be in breach of the Responsible Children’s Marketing Initiative, the brand has since removed the advertisements after two weeks of complaints level against the campaign, and have been accused of failing to “play by the rules” and listen to their moral conscience.
Kellogg said in a statement that it had no knowledge of consumer complaints about the ads as it was not directly contacted. The ABS has since stated they did receive complaints from a lobby group regarding the current LCMs ad.
Read more HERE.
Kellogg has stated it respects the role of the ABS and accepts the decision.