Sunburn and the forgotten Promotion

People who follow our Facebook page will be aware that recently I went to Moreton Island for the day – it was forecast to be one of the last warm weekends this side of winter, and the weather could not have been better. It was clear, warm, with fantastic sunshine and idyllic clouds rolling overhead.

Moreton

 

Which means that of course I burnt rather badly.

But something like that can make you think while you apply 3/4 of a bottle of aloe vera ointment, how much we take something as simple as sunscreen for granted. It’s a product that we in Australia grow up with as a part of everyday life, and something that we tell our kids all about. So in a lot of ways, it represents the perfect promotional marketing opportunity.

We use it every day.
It’s good for us.
We share it with others.
We associate it with being outdoors, and having a good time.

What a perfect way to represent your message. Something as simple as a tube of sunscreen can associate all these positive factors with your brand and develop it that way.

This is Promotional Marketing 101 – help people, and grow your brand at the same time.

Nicholas Letts
Marketing Manager – Promotion Products