Promotional Water – Whatever Next?!
It’s always intriguing when someone takes a pre-existing product or service and twists it into an essential, must-have solution to our crappy lives.
Whereas before we didn’t have need for coffee on-tap, automatic coffee machines are the latest kitchen necessity. In the past, we used to have conversation, now families can sit quietly in the same room and concentrate on their own self-swiping research – last night I window shopped for a car, my wife was caught in message banter with her sister and my children were absorbed in a virtual reality game on the planet Zorg where parental intrusion was forbidden. All quiet, no need for discourse – except we didn’t need electronic aides in the past – newspapers, phones and books provided all of that. Continue reading