The Promotions Arena

Printed Tote Bags for Trade Shows

photograph of a printed tote bagPromotional Tote Bags are without doubt one of the most effective means of marketing at a trade show or conference – the items you giveaway at your stand will serve their purpose when the recipients return to their desks but for the duration of the show, a portable advertising banner, given en-masse, will spread your word like no other. Continue reading

On the Water

Promotional Water – Whatever Next?!

image of promotional custom waterIt’s always intriguing when someone takes a pre-existing product or service and twists it into an essential, must-have solution to our crappy lives.

Whereas before we didn’t have need for coffee on-tap, automatic coffee machines are the latest kitchen necessity. In the past, we used to have conversation, now families can sit quietly in the same room and concentrate on their own self-swiping research – last night I window shopped for a car, my wife was caught in message banter with her sister and my children were absorbed in a virtual reality game on the planet Zorg where parental intrusion was forbidden. All quiet, no need for discourse – except we didn’t need electronic aides in the past – newspapers, phones and books provided all of that. Continue reading

The Lost Opportunities

It Starts with Takeaway Cups

promo takeaway cupsSitting in a cafe observing life as new tyres are fitted to my car. I used to work in a restaurant/cafe/bar and picked up a few valuable life skills and tips along the way – like how to draw the perfect cup of tea, how to express a decent cup of coffee and how to negotiate with angry customers. Continue reading

Save 10c Every Shop!

Promotional Calico Bags for Savings at the Till

picture of promo calico bagsLike most folks I meet, I sometimes fall into the trap of wearing blinkers and regarding objects around me as fit for one purpose only. A car gets you from A to B, an orange is for peeling and eating, and a napkin is for wiping your mouth. These items actually have other uses than their primary purpose and it’s symptomatic of our lazy, spoon fed society that we can’t see secondary and further uses for everyday items. I’m not suggesting you live in your car, play football with an orange or insulate yourself on cold nights with a box of napkins. Continue reading

Under a Dark Blue Haze

Blow up a Promotional Balloon or Two

promo balloons pictureT’is the Season for Office Parties soon. And also trade show time. The one thing I like to promote is getting as much bang-per-buck from every promotional item. If you’re buying promotional balloons for a trade show or event, you certainly don’t want to under-cater. Then, what do you do with the leftovers? Throw a party! Well, not immediately but a glut of promo balloons makes for an ideal party booster, especially when colleagues’ kids are in tow. Continue reading

In the Olden Days

Promotional Plastic Pens for a New Generation

picture of a promotional plastic penMy daughter asked me yesterday if pens were around when I was a boy…”in the olden days”… That cracked me up – the perception of time and place, and how children have very little concept of where they are in the Universe and of what occurred before them. Continue reading

Love The Quirk

Highlight Your Brand With Promotional Pencils

photograph of 4 promotional pencilsWhen it comes to office and desk gadgets, I love things that are quirky. Mostly, we’re presented with bulk standard promotional pens and pencils which have their place…but NOT on my desk. It’s a personal space that reflects my personality and love of new and different things. Continue reading

Salute the Flag Folks!

Australiana Products  – our Hidden Gem

picture of an australian t shirt and a new zealand tee shirtOK, we think we have a traitor in our ranks and the finger of suspicion is firmly pointed at our Sales Supremo, Will – he of the Kiwi persuasion!

Appointed with the job of developing our range of Australiana products, we found this sneaky little one which he slipped under the radar. So, Will went off-topic a bit…or did he? Continue reading

Consider the Branding Opportunities

Printed Lanyards for Events and Conferences

picture of a printed promotional lanyardAt conference and event time, there are a plethora of promotional giveaway items you can utilise to spread your brand or message. With their low cost and attractive, large branding space, they are the perfect way to increase or maintain your presence both at the event or back in the recipient’s office or home environment. Continue reading