Sweet Chaotic Serendipity

Printed Rulers – Nothing Squigley Here

image of three promotional rulersI’m not one to draw straight lines at the best of times – as soon as I left school, I headed into a life of wild abandon; favouring the unpredictability that chance bestows upon us. Heard of the Chaos Theory? Well, it’s not the most reliable way of governing your life – all of life’s moments flow on from an initial action, like the butterfly effect, and you have to accept all the consequences as sweet serendipity. It is a lifestyle suited to the young and reckless – no matter what awful things happen in life and how tragedy unfolds, it’s all in the bigger scheme of things. Human intervention is negligible and part of the bigger plan if you will. Continue reading

Start the BBQ!

Printed Pens…Again!

picture of banner printed pensHere we go again! If I’ve written once about printed pens, I’ve written a dozen times about them! Or is that the case? You see, as a promotional product, pens are so numerous and diverse, and by extension, no two blog articles could ever be the same. No two recipient offices could be the same – one of our clients chose a banner printed pen (the body of the pen contains a furled banner on which is printed all your important messages) and delivered it to two sets of his customers. Continue reading

The Upside for Dogs

Make Your Mark with Branded Pens

Picture of Two Promotional PensIt’s a rather depressing fact that as human beings we don’t live terribly long lives….and if you were a dog, good luck if you get 12 years. The upside for dogs is being unaware of their impending doom – every day like the last till it all slows down and you can’t hear or see and taste as well as before, joints get sore, tail don’t wag as much… Continue reading

How Does Your Promotion Measure Up?

Promotional Rulers

image of promotional rulersIt’s a great time to organise your summer promotions and plan ahead for the silly season’s opportunities. In Oz, we not only work harder and longer than much of the rest of the word (bunch of grafters), but we also like to kick back and party just as hard – finding the off switch just isn’t in our vocabulary! To compound things, late night and Sunday trading thrusts our society into a true 24/7 scenario where the “machine” never stops, always consumes, eternally demands. Continue reading

The Classic Promotional Item – the Pen!

Mornington Promotional Pen – Budget Friendly

a promotional pen for giveawaysSometimes you just cant beat a classic, and that is certainly the case in the promotional marketing industry. With a look at some of the most important factors that make up the ideal promotional product, Chief Sales Guru Doug lays out why the humble Promotional Pen has become the iconic marketing product, and how it can help to develop and grow your business. Continue reading

Where’s the Humanity?

Promotional Letter Openers – Still in Demand!

picture of promotional letter openerSo, we’ve all moved into the digital age and cast aside our olde fashioned ways using pens and paper. Mail has become so electronically refined and a well organised Inbox sorts your mail upon receipt, helps you prioritise, reminds you when to reply, archives on demand, shares in an instant, retreives photographs and stores them on your desktop etc. Continue reading

A Boyhood Fascination

Mark up with Novelty Pens

When I was a boy, they were only just starting to introduce pens into the classroom, before that it was pencil and chalk (really, a recent trip to my child’s prep class opened my eyes to a whole new world of communication – gone is the blackboard, in comes the whiteboard, the overhead projector is dead and we all now bow to the data projector linked to a PC and iPad!). Continue reading

Going Old School

Promotional Pens – Still Holding Court

In an age where we all dial into the Web using tablets, smart phones and PCs ( I even did it with my TV the other night!) there at first seems a move away from the art of handwriting. Keyboards are ubiquitous in every office and home, and it seems just a little “ordinary” and inefficient to write letters and journals when these days you can dictate into your phone and transfer a transcription to your mailbox to be edited further and printed (still amazing, huh?).

It seems as though we’ve become so smart, yet reliant on digital means and forgotten our previous clever invention – the ballpoint pen…or have we? Continue reading