The Impact Colour Can Have!

Sometimes, colour choices can seem quite difficult: to go with a classic and chic single colour print look, or to try something to really brighten up the product. How do you know what is the best choice and what will help bring out your brand best? 

Well we can help here – fortunately our team is very experienced with our products, so can tell you which would look best with what option. But if you’re just looking for a general rule of thumb, then there are a few simple things to look at:

  • What is your overall brand message? Just knowing what your brand is about and the message you’re trying to portray is vitally important – bright, vivid colours can have an amazing look on products, but you’ll never see the Mercedes logo in an array of colours! It’s always a simple gray, black or white to bring about the connotation of class and elegance. In fact their whole marketing platform is built of this style of communication But something like a charity will focus on the bright colours to engage the viewer in a totally different way.

  • What is the actual promotion? Unless you’re in a specific few industries, not many people need a huge amount of colour for a corporate uniform – something simple does the trick here. But on the other hand, if you’re holding an event then something with a bright set of colourways may be your best option.
  • What product are you interested in? Different products look best with different designs – for instance a metal waterbottle can look sublime with a laser engraving or a single black print, whereas a promotional tattoo is a great way to show an array of colours.

Use these general rules to have a good idea of what you’re looking for, and if you have any questions at all then contact us on 1300 303 717 and we can help.

The better your products look, the more effective they are, the better your ROI!

Nicholas Letts
Marketing Manager – Promotion Products