Where to start?

One of the most common questions we get asked is simply “I’m new to this…what do I do?”. And frankly, it can be tough when you’re not a professional buyer who doesn’t know what PMS colours, vector artwork or pad printing actually means and what impact that will have on their product, design or cost.

Th best way to start is with the product you;re looking for – we can guide you through artwork and printing styles, but the actual product itself is a decision only you can make. So have a look at this fairly handy, short series of questions that is a good start point for the prospective client: 

  1. Who is my target audience?  By determining your target audience, you can really narrow down the range of items that can be suitable – for younger generations, the growing range of technology based items is a good start!
  2. What is it for? A uniform for internal use is probably going to be a different product to something that you’re going to give away at a school fair. And while a giveaway product is going to want to be more cost effective, a corporate level gift will want to focus on quality.
  3. When do I need it? A very important question, as products can have different lead times depending on their make and your location! If you need something ASAP, start by looking at our Express range to get an idea of what is available and possible.
  4. What is my budget? This isn’t a sales pitch! By knowing your budget, the sales team can more accurately pinpoint exactly what might be some good options, and likewise you yourself can view pricing and know immediately whether it’s in the ballpark for what you’re after.

Armed with this information, you have a great starting point for your promotional product journey – and just knowing those 4 things can make it a fast, efficient and hassle-free process!

Have a great weekend everyone, and keep an eye on our Facebook page for upcoming events and giveaways!

Nicholas Letts
Promotion Products – Marketing Manager