Pen sale – How can I build my brand?

Pen sale – How can I build my brand?

This must be one of the single most common questions that we get from marketing executives and small business owners. The problem is that there is no simple, direct answer! Theres always the online method of good content and good SEO, but we have found that there is a...
Are you a dog person?

Are you a dog person?

It has to be one of the most common questions besides “What’s your favourite colour?” and “Are you going to eat that?”. The infamous “Are you a dog or a cat person?” is sure to start more debate than a political discussion at...
When a Classic Returns

When a Classic Returns

What makes a classic promotional item? Is it age, the number of uses it’s had, that trusty pen that sits on your desk long after all else has failed (or run out of ink)? It’s different for everybody, but there’s no denying the Yarra Twist Pen is one...
TED Talks, Marketing and Jute Bags

TED Talks, Marketing and Jute Bags

TED Talks have been widely regarded as one of the most impressive, informative and fun ways of developing someones knowledge in a certain field. From feminism to physics, TED Talks are quickly becoming a favoured source of information. But for us as Marketers, how can...
What Pokemon GO Can Teach You About Marketing

What Pokemon GO Can Teach You About Marketing

Pokemon GO is possibly THE viral game of 2016. It ticked all the boxes – it was a game that tapped into a wide-user base who were already involved in the story, it was a quick and easy app to use (despite a few teething problems) and really made people step...

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