Brand recognition is arguably the most important issue for any small or medium sized business, and certainly for any marketing person looking to drive the growth of their business. Sometimes it’s almost impossible to measure the intangible impact that a combination of colours or even a font can have, but we as consumers subconsciously associate those colours, fonts or logo designs with the connotations that a brand gives us.

Interestingly, a company has re-imagined some of the competitors logos in the colours of arguably the most recognizable brand in the world, Google, as shown in our most recent Facebook Post

It shows that something as simple as a colour can trick our brains into associating the design, even if it is a competitors logo, with something that we have already grown an association with and all the connotations it provides.

Nicholas Letts
Marketing Manager – Promotion Products

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