Over the years, we’ve refined how we manage our website but how do you manage negative feedback on external platforms like Facebook, Twitter and Google+, not to mention 3rd party web directories like Yelp?
Web users surf to find reviews on your business, your products and service, and if all they find are negative reviews…well, someone else will get the business that could’ve been yours!
Here are three tips to help you manage your online reputation.
- Use the Internet to your Advantage – search for your company name and also your own name + your company name. you’ll be surprised how much information is kicking around and some of it may not be pleasant…
- Control what you can Control – If you read a damning review on your business that is clearly inaccurate, make a point of responding to it constructively and politely. Then, to take full advantage of this information, make a list of those negative comments and turn them around into a list of positive articles you can write on your website.
- Protect your Reputation! – It’s an online jungle out there and being proactive about your website, your Social Media sites and 3rd party listings, you’ll be able to mitigate issues as they surface. Listen to your customers and respond openly, not via direct messages. Demonstrate how fair and considerate you are. If you make a mistake, admit it and then work hard to redress the problem. It’s not how badly you stuff up, but how well you recover that people remember.