With Malcolm Turnbull claiming victory in the recent federal election after a lengthy campaign, the question remains – how does this affect the promotional landscape?
While elections tend to have more of a macro-economic effect rather than impacting the micro-market, we can see a relative ease in tensions around the doubt in the economy that is always caused by a potential change in government. This shift in thinking now directs us towards a period of relatively higher interest in the commercial market, especially at the end of the financial year.
What this means for you and I as marketers is that people are now looking for products and services again. With new financial year specials, new products emerging (such as our new Trumen Pen) and new interest in the market, this is the perfect time to look to expose your brand to the market.
By engaging with your potential client base at this time, you open your brand to a higher level of awareness and a higher level of positive consumer sentiment, which will do nothing to hurt your chances of growing your revenue!
Marketing Manager – Promotion Products