{"id":2662,"date":"2020-10-26T02:58:54","date_gmt":"2020-10-26T02:58:54","guid":{"rendered":"https:\/\/www.promotionproducts.com.au\/blog\/?p=2662"},"modified":"2020-10-26T03:02:19","modified_gmt":"2020-10-26T03:02:19","slug":"return-of-qr-codes-on-promotional-merchandise","status":"publish","type":"post","link":"https:\/\/www.promotionproducts.com.au\/blog\/return-of-qr-codes-on-promotional-merchandise\/","title":{"rendered":"Return Of QR Codes On Promotional Merchandise"},"content":{"rendered":"\n

Like a phoenix rising from the ashes so too have QR codes come back into the forefront in 2020. Seeing a surge in both general use and display on promotional merchandise. Due to two main factors:<\/p>\n\n\n\n

  1. Familiarity due to COVID safety measure requirements<\/a>. Many restaurants or venues requiring patrons to sign in online via scanning a QR code or viewing a menu online.<\/li>
  2. Most modern phones now have built-in QR code readers, no additional app required. Making it much easier for everyone to have a QR scanner available at their fingertips.<\/li><\/ol>\n\n\n\n

    What is a QR Code?<\/h2>\n\n\n\n

    A QR code is a unique matrix barcode that when scanned will perform an action, such as calling a number or opening a website. It stands for “Quick Response” and was invented in 1994.<\/p>\n\n\n\n

    You can easily create a unique QR code online via one of the free code generators available. Which becomes scannable for immediate use.<\/p>\n\n\n\n

    \"QR
    An example QR code that leads to our website.<\/figcaption><\/figure><\/div>\n\n\n\n

    Why Use Them On Promotional Products?<\/h2>\n\n\n\n

    Promotional products are an ideal candidate for QR codes because they’re custom printed. It’s easy to generate a unique code that can be added to your merchandise. This then allows you to create an interactive call to action to perform the desired action such as calling your business or visiting your website.<\/p>\n\n\n\n

    But why should you use them? The concept is simple, it’s easy to use and reduces friction leading to more conversions.<\/p>\n\n\n\n

    Rather than having to enter in a phone number or web address the recipient of your promotional products can simply scan the code and the action will be performed. A win-win for both you and your customers.<\/p>\n\n\n\n

    Popular Products For Printing QR Codes<\/h2>\n\n\n\n

    Most products available can be decorated with a QR code as long as there is enough size. It’s most commonly used on flat products as a giveaway. Here are some popular options:<\/p>\n\n\n\n