{"id":2746,"date":"2020-11-09T23:01:06","date_gmt":"2020-11-09T23:01:06","guid":{"rendered":"https:\/\/www.promotionproducts.com.au\/blog\/?p=2746"},"modified":"2020-11-09T23:01:09","modified_gmt":"2020-11-09T23:01:09","slug":"using-promo-merchandise-to-take-advantage-of-an-unexpected-opportunity","status":"publish","type":"post","link":"https:\/\/www.promotionproducts.com.au\/blog\/using-promo-merchandise-to-take-advantage-of-an-unexpected-opportunity\/","title":{"rendered":"Using Promo Merchandise To Take Advantage Of An Unexpected Opportunity"},"content":{"rendered":"\n<p>When life gives you lemons &#8211; make merchandise&#8230;<\/p>\n\n\n\n<p>The recent 2020 presidential election in the US has been a rollercoaster of emotions.  Even more so for the Four Seasons Total Landscaping company who hosted a recent Trump press conference.<\/p>\n\n\n\n<p>And yes, you read that right.  Not the Four Seasons Hotel.  The Four Seasons Total Landscaping company, a family-operated business in Philadelphia who offer a variety of landscaping related services.<\/p>\n\n\n\n<p>What was perhaps a blunder provided an opportunity and worldwide press coverage for the small business.  <\/p>\n\n\n\n<p>And what better way to take advantage of the spotlight than with a <a href=\"https:\/\/www.promotionproducts.com.au\/\">promotional merchandise<\/a> range that pokes fun of the situation?<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter aligncenter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"und\" dir=\"ltr\"><a href=\"https:\/\/t.co\/UsbGt2j5wz\">https:\/\/t.co\/UsbGt2j5wz<\/a> <a href=\"https:\/\/t.co\/e3tBlaifbp\">pic.twitter.com\/e3tBlaifbp<\/a><\/p>&mdash; Four Seasons (@therealfstl1992) <a href=\"https:\/\/twitter.com\/therealfstl1992\/status\/1325593680942608387?ref_src=twsrc%5Etfw\">November 9, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>With slogans such as <em><strong>Make America Rake Again<\/strong><\/em> and <em><strong>Lawn and Order <\/strong><\/em> it&#8217;s no surprise that the merch is flying off the shelves.<\/p>\n\n\n\n<p>They&#8217;ve also released a zoom background that you can check out below.<\/p>\n\n\n\n<figure class=\"wp-block-embed-twitter aligncenter wp-block-embed is-type-rich is-provider-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Is it even an official conference if you aren&#39;t using Four Seasons Total Landscaping? By popular demand &#8211; we have a properly sized <a href=\"https:\/\/twitter.com\/zoom_us?ref_src=twsrc%5Etfw\">@zoom_us<\/a> background. Drop a photo if you use it! <a href=\"https:\/\/twitter.com\/hashtag\/LawnAndOrder?src=hash&amp;ref_src=twsrc%5Etfw\">#LawnAndOrder<\/a> <a href=\"https:\/\/t.co\/7m8R3NpvIz\">pic.twitter.com\/7m8R3NpvIz<\/a><\/p>&mdash; Four Seasons (@therealfstl1992) <a href=\"https:\/\/twitter.com\/therealfstl1992\/status\/1325921100610539520?ref_src=twsrc%5Etfw\">November 9, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Summing Up<\/h2>\n\n\n\n<p>Because this small business was so agile to react and take advantage of the situation, they&#8217;ve received worldwide coverage that would have never been possible otherwise.  <\/p>\n\n\n\n<p>They&#8217;ve also created an alternative revenue stream by selling merchandise online.<\/p>\n\n\n\n<p>This acts as a case study for taking advantage of an awkward situation. and a true representation of the proverb &#8220;When life gives you lemons, make lemonade.&#8221; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When life gives you lemons &#8211; make merchandise&#8230; The recent 2020 presidential election in the US has been a rollercoaster of emotions. Even more so for the Four Seasons Total Landscaping company who hosted a recent Trump press conference. And yes, you read that right. Not the Four Seasons Hotel. The Four Seasons Total Landscaping [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Promo Merchandise To Take Advantage Of An Unexpected Opportunity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promotionproducts.com.au\/blog\/using-promo-merchandise-to-take-advantage-of-an-unexpected-opportunity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Promo Merchandise To Take Advantage Of An Unexpected Opportunity\" \/>\n<meta property=\"og:description\" content=\"When life gives you lemons &#8211; make merchandise&#8230; The recent 2020 presidential election in the US has been a rollercoaster of emotions. 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