{"id":4419,"date":"2022-09-12T08:00:01","date_gmt":"2022-09-12T08:00:01","guid":{"rendered":"https:\/\/www.promotionproducts.com.au\/blog\/?p=4419"},"modified":"2022-09-12T08:00:47","modified_gmt":"2022-09-12T08:00:47","slug":"keeping-staff-everyones-biggest-challenge","status":"publish","type":"post","link":"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/","title":{"rendered":"Keeping Staff &#8211; Everyone&#8217;s Biggest Challenge"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">&#8216;I&#8217;ve lost another one&#8217; he said as he stared into his beer.<\/h4>\n\n\n\n<p>It was Friday night poker.  The night when the boys could shake-off their working weeks and have some fun.  Not for Chris though, usually the life and soul of the party he was disconsolate, a small suburban builder &#8211; he had just lost another staff member&#8230; the third in as many months.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-cb62a6d1 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/poker.jpg\" target=\"\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/poker-1024x785.jpg 1024w\" src=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/poker-1024x785.jpg\" alt=\"\" class=\"uag-image-4427\" width=\"479\" height=\"366\" title=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Not Chris&#8217;s night.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Not Alone<\/h4>\n\n\n\n<p>It was little comfort when I told him about a conference I had attended last month. Over two days I had meetings with 12 Chief Marketing Officers (CMOs) of some of Australia largest companies.  Their companies between them employed more than 50 000 people.  In pitching our services to them my first question was&#8230;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-fe851c9a wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/challenge.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/challenge.jpg 1024w\" src=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/challenge.jpg\" alt=\"\" class=\"uag-image-4420\" width=\"\" height=\"\" title=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>I was shocked by what I heard&#8230;  <em>&#8216;staff resourcing&#8217;, &#8216;we can&#8217;t get enough hands on deck&#8217;,  &#8216;people&#8217;<\/em>&#8230; 8 of the 12 nominated staffing &#8211; getting people and keeping them was their biggest challenge.  This is not what normally CMO&#8217;s talk about.  Chris was in good company.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>At this point I could reference many reports or the Australian Bureau of Statistics but ask you instead &#8211;<strong> is this happening in your workplace?  Probably, yes.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\">Employee Retention and Engagement 2022<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p>Employee retention and engagement Is an issue in almost all workplaces &#8211; finding and keeping staff is getting harder and harder.  The Australian Institute of HR has the numbers &#8211; how much it costs to replace staff&#8230;  It&#8217;s eye-watering;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-ec2c17ec wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-12-171900.png\" target=\"\" rel=\"noopener\"><img decoding=\"async\" srcset=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-12-171900-1024x565.png 1024w\" src=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/Screenshot-2022-09-12-171900-1024x565.png\" alt=\"\" class=\"uag-image-4421\" width=\"\" height=\"\" title=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.hrmonline.com.au\/section\/featured\/cost-of-hiring-new-employee\/\" target=\"_blank\" rel=\"noreferrer noopener\">See the article here.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Promotional Merchandise as an Engagement Tool.<\/h5>\n\n\n\n<p>Employers are struggling with the cost of hiring and on-boarding new staff&#8230;. and letting existing staff go too easily. There is another way.  Investing in staff and giving them more flexible working arrangements can go a long way, however one of the main reasons for staff leaving is a perceived lack of appreciation from their employers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Promotional merchandise is a tangible sign of appreciation and when done well, as part of a wider program of recognition can help reduce employee churn.   Good merchandise creates an emotional connection with the giver;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>&#8220;In the early 2000\u2019s I worked for Virgin Blue, now Virgin Australia.&nbsp; Each Christmas every member of the team would receive a Christmas Gift delivered to our home.&nbsp; The gift itself varied, it may have been wine, a beach chair or a picnic blanket.&nbsp; What was interesting to me was the fact that the conversation in the following days wasn\u2019t about the gift itself, it was about how good it felt to be a part of this organisation and acknowledged in this way.&#8221;<\/em><br>Michelle Gregory<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-e18c24fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/solution_imagevirgin.jpg\" target=\"\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/solution_imagevirgin-1024x1024.jpg 1024w\" src=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/solution_imagevirgin-1024x1024.jpg\" alt=\"\" class=\"uag-image-4422\" width=\"387\" height=\"387\" title=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Recognising employees with well-chosen gifts is a form of tangible recognition.  It won&#8217;t stop a bad workplace being bad but it can be a strong signal to employees that they are part of a larger group with shared values and experience.  It&#8217;s about how they feel.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h6 class=\"has-text-align-center wp-block-heading\">Can you afford not to recognise your staff?<\/h6>\n\n\n\n<p><\/p>\n\n\n\n<p>Helpful merchandise links:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.promotionproducts.com.au\/category\/gifts\/onboarding-packs\" target=\"_blank\" rel=\"noreferrer noopener\">On-boarding Packs<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.promotionproducts.com.au\/category\/gifts\" target=\"_blank\" rel=\"noreferrer noopener\">Gifts for all occasions<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.promotionproducts.com.au\/category\/clothing\" target=\"_blank\" rel=\"noreferrer noopener\">Uniforms and wearables<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Call us on 1300 303 717 to talk with a merchandise expert.<br><em>The Promotion Products Team<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;I&#8217;ve lost another one&#8217; he said as he stared into his beer. It was Friday night poker. The night when the boys could shake-off their working weeks and have some fun. Not for Chris though, usually the life and soul of the party he was disconsolate, a small suburban builder &#8211; he had just lost [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keeping Staff - Everyone&#039;s Biggest Challenge - Blog: Promotional Items, Marketing, Branding and Products<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keeping Staff - Everyone&#039;s Biggest Challenge - Blog: Promotional Items, Marketing, Branding and Products\" \/>\n<meta property=\"og:description\" content=\"&#8216;I&#8217;ve lost another one&#8217; he said as he stared into his beer. It was Friday night poker. The night when the boys could shake-off their working weeks and have some fun. Not for Chris though, usually the life and soul of the party he was disconsolate, a small suburban builder &#8211; he had just lost [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog: Promotional Items, Marketing, Branding and Products\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-12T08:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-12T08:00:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Douglas Gregory\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Douglas Gregory\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Keeping Staff - Everyone's Biggest Challenge - Blog: Promotional Items, Marketing, Branding and Products","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/","og_locale":"en_US","og_type":"article","og_title":"Keeping Staff - Everyone's Biggest Challenge - Blog: Promotional Items, Marketing, Branding and Products","og_description":"&#8216;I&#8217;ve lost another one&#8217; he said as he stared into his beer. It was Friday night poker. The night when the boys could shake-off their working weeks and have some fun. Not for Chris though, usually the life and soul of the party he was disconsolate, a small suburban builder &#8211; he had just lost [&hellip;]","og_url":"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/","og_site_name":"Blog: Promotional Items, Marketing, Branding and Products","article_published_time":"2022-09-12T08:00:01+00:00","article_modified_time":"2022-09-12T08:00:47+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff.png","type":"image\/png"}],"author":"Douglas Gregory","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Douglas Gregory","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/#article","isPartOf":{"@id":"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/"},"author":{"name":"Douglas Gregory","@id":"https:\/\/www.promotionproducts.com.au\/blog\/#\/schema\/person\/56e4b054d56960d8d826038d062fc223"},"headline":"Keeping Staff &#8211; Everyone&#8217;s Biggest Challenge","datePublished":"2022-09-12T08:00:01+00:00","dateModified":"2022-09-12T08:00:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/"},"wordCount":508,"commentCount":0,"image":{"@id":"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff.png","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/","url":"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/","name":"Keeping Staff - Everyone's Biggest Challenge - Blog: Promotional Items, Marketing, Branding and Products","isPartOf":{"@id":"https:\/\/www.promotionproducts.com.au\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/#primaryimage"},"image":{"@id":"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/#primaryimage"},"thumbnailUrl":"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff.png","datePublished":"2022-09-12T08:00:01+00:00","dateModified":"2022-09-12T08:00:47+00:00","author":{"@id":"https:\/\/www.promotionproducts.com.au\/blog\/#\/schema\/person\/56e4b054d56960d8d826038d062fc223"},"breadcrumb":{"@id":"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/#primaryimage","url":"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff.png","contentUrl":"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff.png","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.promotionproducts.com.au\/blog\/keeping-staff-everyones-biggest-challenge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.promotionproducts.com.au\/blog\/"},{"@type":"ListItem","position":2,"name":"Keeping Staff &#8211; Everyone&#8217;s Biggest Challenge"}]},{"@type":"WebSite","@id":"https:\/\/www.promotionproducts.com.au\/blog\/#website","url":"https:\/\/www.promotionproducts.com.au\/blog\/","name":"Blog: Promotional Items, Marketing, Branding and Products","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.promotionproducts.com.au\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.promotionproducts.com.au\/blog\/#\/schema\/person\/56e4b054d56960d8d826038d062fc223","name":"Douglas Gregory","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2019\/07\/profile-doug-150x150.png","url":"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2019\/07\/profile-doug-150x150.png","contentUrl":"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2019\/07\/profile-doug-150x150.png","caption":"Douglas Gregory"},"url":"https:\/\/www.promotionproducts.com.au\/blog\/author\/douglas\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff.png",1200,675,false],"thumbnail":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff-150x150.png",150,150,true],"medium":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff-300x169.png",300,169,true],"medium_large":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff-768x432.png",768,432,true],"large":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff-1024x576.png",1024,576,true],"1536x1536":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff.png",1200,675,false],"2048x2048":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff.png",1200,675,false],"et-pb-post-main-image":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff-400x250.png",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff-1080x675.png",1080,675,true],"et-pb-portfolio-image":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff-400x284.png",400,284,true],"et-pb-portfolio-module-image":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff-510x382.png",510,382,true],"et-pb-portfolio-image-single":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff-1080x608.png",1080,608,true],"et-pb-gallery-module-image-portrait":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff-400x516.png",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff.png",1200,675,false],"et-pb-image--responsive--desktop":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff.png",1200,675,false],"et-pb-image--responsive--tablet":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff-980x551.png",980,551,true],"et-pb-image--responsive--phone":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2022\/09\/findingstaff-480x270.png",480,270,true]},"uagb_author_info":{"display_name":"Douglas Gregory","author_link":"https:\/\/www.promotionproducts.com.au\/blog\/author\/douglas\/"},"uagb_comment_info":0,"uagb_excerpt":"&#8216;I&#8217;ve lost another one&#8217; he said as he stared into his beer. It was Friday night poker. The night when the boys could shake-off their working weeks and have some fun. Not for Chris though, usually the life and soul of the party he was disconsolate, a small suburban builder &#8211; he had just lost&hellip;","_links":{"self":[{"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/posts\/4419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/comments?post=4419"}],"version-history":[{"count":9,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/posts\/4419\/revisions"}],"predecessor-version":[{"id":4444,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/posts\/4419\/revisions\/4444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/media\/4423"}],"wp:attachment":[{"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/media?parent=4419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/categories?post=4419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/tags?post=4419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}