{"id":4584,"date":"2023-03-13T14:23:36","date_gmt":"2023-03-13T04:23:36","guid":{"rendered":"https:\/\/www.promotionproducts.com.au\/blog\/?p=4584"},"modified":"2023-03-13T14:34:55","modified_gmt":"2023-03-13T04:34:55","slug":"oscars-merch","status":"publish","type":"post","link":"https:\/\/www.promotionproducts.com.au\/blog\/oscars-merch\/","title":{"rendered":"How To Win An Oscar With Branded Merch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Winning an Oscar is a little bit more complicated than you might think. Every year, film studios run Oscar campaigns for their films that involve press tours, screenings, and giving the media access to Hollywood\u2019s biggest stars. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to this article in <a href=\"https:\/\/variety.com\/2019\/biz\/awards\/oscar-campaign-spending-1203113199\/\">Variety<\/a>, big studios like Netflix are willing to spend $25 Million+ on these efforts to make sure that members of the academy keep their latest blockbusters top of mind.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how exactly does merch help studios win Oscars? For starters, it&#8217;s a great way for film distributors to create buzz and generate hype around a film. But it&#8217;s not just about getting on the hype train &#8211; merch can also help studios build relationships with Oscar voters. By sending out unique branded items to Academy members, studios can keep their films top of mind and make a lasting impression on the industry bigwigs. And let&#8217;s be real, who doesn&#8217;t love free stuff?&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a list of some of the most creative pieces of movie merch we\u2019ve seen:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Roma<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In 2019, Netflix went all out with their campaign for the Alfonso Cuar\u00f3n-directed epic, Roma. Members of the academy received a full suite of merch including an oversized throw pillow and a 200-page coffee table book of stills from the film that reportedly weighed over 2.5 Kgs. The film went on to receive 10 nominations and win 3 awards so clearly, Netflix was on to something here.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">To put @NetflixFilm&#39;s prodigious promotional commitment to ROMA in perspective this <a href=\"https:\/\/twitter.com\/hashtag\/Oscars?src=hash&amp;ref_src=twsrc%5Etfw\">#Oscars<\/a> Sunday, here is every piece of ROMA swag I received this awards season, multiple screenplays, coffee table books, 45 record, throw pillow &amp; signed poster by <a href=\"https:\/\/twitter.com\/ROMACuaron?ref_src=twsrc%5Etfw\">@ROMACuaron<\/a> <a href=\"https:\/\/t.co\/cy4FVRfOST\">pic.twitter.com\/cy4FVRfOST<\/a><\/p>&mdash; Erick \ud835\udd44\ud835\udd44\ud835\udd4b Weber (@ErickWeber) <a href=\"https:\/\/twitter.com\/ErickWeber\/status\/1099761824226930688?ref_src=twsrc%5Etfw\">February 24, 2019<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Everything Everywhere All at Once<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A24, the production company behind Everything Everywhere All At Once (as well as recent hits like Uncut Gems, Lady Bird &amp; Moonlight), has developed a cult following for their boundary-pushing films which are often accompanied by limited merch drops. This collection is a great example of how you can generate interest and drive engagement by creating unique and brand-specific merchandise.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Back in theaters, back in stock \ud83d\udc40 Watch &#39;til the end for a new <a href=\"https:\/\/twitter.com\/hashtag\/EverythingEverywhere?src=hash&amp;ref_src=twsrc%5Etfw\">#EverythingEverywhere<\/a> merch drop <a href=\"https:\/\/t.co\/2pp3fBtziq\">https:\/\/t.co\/2pp3fBtziq<\/a> <a href=\"https:\/\/t.co\/7Cym778lLm\">pic.twitter.com\/7Cym778lLm<\/a><\/p>&mdash; A24 (@A24) <a href=\"https:\/\/twitter.com\/A24\/status\/1553065915322957828?ref_src=twsrc%5Etfw\">July 29, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The Irishman<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Martin Scorsese\u2019s epic gangster film ran for nearly 3.5 hours much of which is taken up by Joe Pesci and Robert DiNero dipping pieces of bread in their wine. It was only fitting then that when awards season came around Netflix sent out branded bottles of red along with a campaign badge featuring Al Pachino\u2019s character and the ever-present coffee table book.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2023\/03\/irishman-merch.png\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2023\/03\/irishman-merch.png\" alt=\"\" class=\"wp-image-4587\" srcset=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2023\/03\/irishman-merch.png 600w, https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2023\/03\/irishman-merch-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Image from the Hollywood Reporter<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Glass Onion: A Knives Out Mystery<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Netflix sent a real-life version of the mystery box used in the film to this YouTuber who unboxed it for his 18+ million subscribers. This partnership shows that branded merchandise can be a great way to produce ever-valuable user-generated content.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Netflix Sent a Glass Onion Mystery Box...\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/1tS6PSkHFx0?start=242&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Castaway<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wilson the volleyball was made famous in the Tom Hanks movie but did you know that Wilson the sporting company still sells replicas of the prop complete with a realistic blood-stained handprint? These replicas sell for around $30 which is a bargain considering one of the volleyballs that were actually used in the film recently at auction for over $80,000.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2023\/03\/wilson-volleyball.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2023\/03\/wilson-volleyball.jpg\" alt=\"\" class=\"wp-image-4588\" width=\"250\" height=\"250\" \/><\/a><figcaption class=\"wp-element-caption\">Image from Rebel Sport<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Summing Up<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While your brand might not be up for an Academy Award this year, there&#8217;s a lot we can all take away from how film studios market themselves to Oscar voters.  All of these examples are memorable, unique, and specifically related to the films they&#8217;re promoting &#8211; this shows that when done right, merch can be a powerful way to make a lasting impression on your audience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And we&#8217;re not saying these films won because of their merch, but we&#8217;re not <em>not<\/em> saying that\ud83d\ude1c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here at Promotion Products, we can help you come up with your own memorable and creative merch ideas. Give us a call today to get started!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.promotionproducts.com.au\/contact-us\"><img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"202\" src=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2021\/12\/Get-Started-Call-To-Action.png\" alt=\"\" class=\"wp-image-3651\" srcset=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2021\/12\/Get-Started-Call-To-Action.png 399w, https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2021\/12\/Get-Started-Call-To-Action-300x152.png 300w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Winning an Oscar is a little bit more complicated than you might think. Every year, film studios run Oscar campaigns for their films that involve press tours, screenings, and giving the media access to Hollywood\u2019s biggest stars. According to this article in Variety, big studios like Netflix are willing to spend $25 Million+ on these [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Win An Oscar With Branded Merch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.promotionproducts.com.au\/blog\/oscars-merch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Win An Oscar With Branded Merch\" \/>\n<meta property=\"og:description\" content=\"Winning an Oscar is a little bit more complicated than you might think. Every year, film studios run Oscar campaigns for their films that involve press tours, screenings, and giving the media access to Hollywood\u2019s biggest stars. According to this article in Variety, big studios like Netflix are willing to spend $25 Million+ on these [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.promotionproducts.com.au\/blog\/oscars-merch\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog: Promotional Items, Marketing, Branding and Products\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-13T04:23:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-13T04:34:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2023\/03\/ocars-cover-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dom Mercer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dom Mercer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Win An Oscar With Branded Merch","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.promotionproducts.com.au\/blog\/oscars-merch\/","og_locale":"en_US","og_type":"article","og_title":"How To Win An Oscar With Branded Merch","og_description":"Winning an Oscar is a little bit more complicated than you might think. 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Mercer","author_link":"https:\/\/www.promotionproducts.com.au\/blog\/author\/dom\/"},"uagb_comment_info":0,"uagb_excerpt":"Winning an Oscar is a little bit more complicated than you might think. Every year, film studios run Oscar campaigns for their films that involve press tours, screenings, and giving the media access to Hollywood\u2019s biggest stars. According to this article in Variety, big studios like Netflix are willing to spend $25 Million+ on these&hellip;","_links":{"self":[{"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/posts\/4584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/comments?post=4584"}],"version-history":[{"count":9,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/posts\/4584\/revisions"}],"predecessor-version":[{"id":4599,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/posts\/4584\/revisions\/4599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/media\/4596"}],"wp:attachment":[{"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/media?parent=4584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/categories?post=4584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/tags?post=4584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}