{"id":7509,"date":"2026-03-02T10:56:36","date_gmt":"2026-03-02T00:56:36","guid":{"rendered":"https:\/\/www.promotionproducts.com.au\/blog\/?p=7509"},"modified":"2026-03-02T10:56:37","modified_gmt":"2026-03-02T00:56:37","slug":"how-to-balance-price-and-durability-with-promotional-products","status":"publish","type":"post","link":"https:\/\/www.promotionproducts.com.au\/blog\/how-to-balance-price-and-durability-with-promotional-products\/","title":{"rendered":"How to Balance Price and Durability with Promotional Products: Our Own Decision Matrix"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There\u2019s a question almost every marketing manager, procurement officer, HR lead, or office manager faces when ordering promotional products: do we go budget\u2026or pay more for something that actually lasts?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It sounds simple. In reality, it\u2019s one of the easiest ways to waste budget.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go too cheap and your branded pen dies before the trade show ends.<\/li>\n\n\n\n<li>Go too expensive and your budget disappears before you\u2019ve reached enough people.<\/li>\n\n\n\n<li>Get it right and your merch keeps doing its job for months (or years): on desks, in gym bags, on commutes, in meetings &#8211; quietly stacking impressions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This guide explains how we make the decision clearer at Promotion Products (Australia-wide), using a set of practical 2\u00d72 decision matrices that stop second-guessing and steer you toward merch people actually keep.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-2f0c5b49 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/120047-3.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/120047-3-1024x1024.jpg\" alt=\"\" class=\"uag-image-7511\" width=\"400\" height=\"400\" title=\"Promotional Products Coffee Cup\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why the Price vs Durability Conversation Often Goes Wrong<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most buyers frame it as: \u201cWhat\u2019s the cost per unit?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s usually the least useful way to judge promotional products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A better question is: what\u2019s the cost per impression over the product\u2019s real life?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A $2 tote that lives in someone\u2019s car for three years and gets used weekly is a strong marketing investment.<br>A $7 notebook that sits in a conference bag and never gets opened isn\u2019t &#8211; no matter how \u201cpremium\u201d it looked on the quote.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Price doesn\u2019t tell the full story. Use and longevity does.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why we use structured decision frameworks &#8211; because guessing leads to landfill (and regret).<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-15cd8c55 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/123041-3.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/123041-3-1024x1024.jpg\" alt=\"\" class=\"uag-image-7512\" width=\"400\" height=\"400\" title=\"Promotional Products Picnic Blanket\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Matrix #1: Price vs Perceived Value<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This matrix helps you avoid the two biggest traps: buying cheap promotional products, or buying expensive merchandise no one uses or keeps. <\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td>Lo<strong>w Perceived Value<\/strong><\/td><td><strong>High Perceived Value<\/strong><\/td><\/tr><tr><td><strong>Low Cost<\/strong><\/td><td>Throwaway Zone<br>Cheap, single use items. Use only when pure volume matters<\/td><td>Sweet Spot<br>Intentional products, selected with strategy. Looks premium, costs less<\/td><\/tr><tr><td><strong>High Cost<\/strong><\/td><td>Danger Zone<br>Expensive items recipients don&#8217;t want or use. Avoid entirely<\/td><td>Premium Play<br>Segment and reserve for targeted audiences. Corporate gifting and special occasions.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quick read:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If it\u2019s high cost and low perceived value, stop. That\u2019s the Danger Zone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re ordering for everyone, live in the Sweet Spot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re ordering for a few, go Premium Play, but only when it\u2019s genuinely \u201cgift-worthy\u201d.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-b7a893fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/122388-4.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/122388-4-1024x1024.jpg\" alt=\"\" class=\"uag-image-7513\" width=\"400\" height=\"400\" title=\"promotional products notebook\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Matrix #2: Lifespan vs Distribution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This matrix helps you match durability to your audience segmentation strategy (how you\u2019ll hand it out).<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Mass Distribution<\/strong><\/td><td><strong>Targeted Distribution<\/strong><\/td><\/tr><tr><td><strong>Short Lifespan<\/strong><\/td><td>Event Consumables<br>Useful in the moment<br><a href=\"https:\/\/www.promotionproducts.com.au\/category\/promotional-pens-and-pencils\">Pens<\/a><br><a href=\"https:\/\/www.promotionproducts.com.au\/category\/keyrings\">Keyrings<\/a><br><a href=\"https:\/\/www.promotionproducts.com.au\/category\/giveaways\">Giveaways<\/a><\/td><td>Luxury Experientials<br>High \u201cwow\u201d but short-life items used for a moment of impact<br><a href=\"https:\/\/www.promotionproducts.com.au\/category\/gifts\/hampers\">Hampers<\/a><br>Trophies\/Medals (Ask us)<\/td><\/tr><tr><td><strong>Long Lifespan<\/strong><\/td><td>Volume Durables<br>Durable, high-use products at scale<br><a href=\"https:\/\/www.promotionproducts.com.au\/category\/bottles\">Bottles<\/a><br><a href=\"https:\/\/www.promotionproducts.com.au\/category\/mugs-and-eco-cups\">Mugs &amp; Eco Cups<\/a><br><a href=\"https:\/\/www.promotionproducts.com.au\/category\/clothing\/t-shirts\">T-Shirts<\/a><br><\/td><td>Legacy Pieces<br>\u201ckept for years\u201d items<br><a href=\"https:\/\/www.promotionproducts.com.au\/category\/tech\">Tech<\/a><br><a href=\"https:\/\/www.promotionproducts.com.au\/category\/gifts\">Gifts<\/a><br><a href=\"https:\/\/www.promotionproducts.com.au\/category\/clothing\/hoodies-sweaters\">Hoodies\/Sweaters<\/a><br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quick read:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re giving to key people, choose Legacy Pieces (or Premium Play from Matrix #1).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re handing out hundreds or thousands, choose Volume Durables (or Event Consumables when it makes sense).<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-5a33a7ba wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/121889-13.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/121889-13-1024x1024.jpg\" alt=\"\" class=\"uag-image-7514\" width=\"400\" height=\"400\" title=\"promotional products umbrella\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The 5-Step Decision Process We Use at Promotion Products<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1) Define the distribution context<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Are you handing out 2,000 at a trade show, or 50 to key accounts?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Calculate the real unit cost<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Total budget \u00f7 number of recipients (include branding, setup, packaging, freight).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) Aim for the Sweet Spot<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Low-to-mid cost, high perceived value, high use.<br>Only stretch into Premium Play when the audience is tight and the moment matters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) Apply the durability filter<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mass audience \u2192 Volume Durables<\/li>\n\n\n\n<li>Targeted audience \u2192 Legacy Pieces<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5) Eliminate the Danger Zone<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If it\u2019s expensive but your audience won\u2019t value it, <strong>don\u2019t order it<\/strong>.<br>\u201cPremium\u201d that doesn\u2019t get used is just expensive waste.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-9bbdd5e3 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/124423-2-1.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/124423-2-1-1024x1024.jpg\" alt=\"\" class=\"uag-image-7516\" width=\"400\" height=\"400\" title=\"promotional products mouse mat\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Questions Most Buyers Don\u2019t Ask (But Should)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s the realistic lifespan of this promotional products under actual use &#8211; in a bag, in the rain, in a pocket?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What quality feature matters most to this audience? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Would our audience choose and buy this for themselves?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And one increasingly important angle: durability is sustainability. Products built to last don&#8217;t end up in landfill after a week \u2014 and they don&#8217;t contradict the values your brand is trying to communicate.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-093dad8b wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/120940-5.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/120940-5-1024x1024.jpg\" alt=\"\" class=\"uag-image-7517\" width=\"400\" height=\"400\" title=\"promotional products notebook\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs <\/h2>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-b59432d6 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-566fd898 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">What are the most durable promotional products?<\/span><\/div><div class=\"uagb-faq-content\"><p>The most durable promotional merchandise products are: drink bottles, quality pens, caps, tote bags, umbrellas, and outerwear as those items tend to last longest &#8211; especially when the material and branding method match how they\u2019ll be used.<\/p><\/div><\/div><\/div>\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-12028a8e uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-60b18c81 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Is it better to buy cheap promotional products in bulk?<\/span><\/div><div class=\"uagb-faq-content\"><p>Only when the goal is pure reach and the product makes sense for that moment (e.g., event consumables). For most campaigns, a slightly higher unit cost in the Sweet Spot performs better because the merch gets used.<\/p><\/div><\/div><\/div>\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-9a730b1d uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5009ca1a \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Why does perceived value matter in branded merchandise?<\/span><\/div><div class=\"uagb-faq-content\"><p>Perceived value drives whether people keep and use the item. If they don\u2019t value it, it won\u2019t deliver impressions &#8211; no matter what you paid.<\/p><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-uagb-image uagb-block-1490dc68 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><a class=\"\" href=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/November-Release_Instagram-Story_125277.jpg\" target=\"\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/November-Release_Instagram-Story_125277-1024x1024.jpg\" alt=\"\" class=\"uag-image-7518\" width=\"400\" height=\"400\" title=\"promotional products earbuds\" loading=\"lazy\" role=\"img\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">If You Want Help Picking the Right \u201cSweet Spot\u201d Options<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Promotion Products, we help Australian organisations choose promotional products that balance budget, perceived value, and real-world durability &#8211; so your merch actually gets used (and remembered).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you tell us:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>your audience<\/li>\n\n\n\n<li>your distribution volume<\/li>\n\n\n\n<li>your budget range<\/li>\n\n\n\n<li>and the moment (trade show, onboarding, gifting, event, campaign)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026we can recommend a short list that fits the matrices above and avoids the Danger Zone. <a href=\"https:\/\/www.promotionproducts.com.au\/contact-us\">Get in touch!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a question almost every marketing manager, procurement officer, HR lead, or office manager faces when ordering promotional products: do we go budget\u2026or pay more for something that actually lasts? It sounds simple. In reality, it\u2019s one of the easiest ways to waste budget. This guide explains how we make the decision clearer at Promotion [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Balance Price and Durability with Promotional Products: Our Own Decision Matrix - Blog: Promotional Items, Marketing, Branding and Products<\/title>\n<meta name=\"description\" content=\"Balance price and durability in promotional products with Promotion Products\u2019 simple 2x2 decision matrices. 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Eve holds a Bachelor\u2019s Degree in Business and Marketing. She combines creativity and strategy to help brands make a lasting impression through thoughtful merchandise. Passionate about creating community through merch, storytelling and design, Eve oversees everything from campaign planning to content creation - championing merchandise as the powerful marketing medium it is.","url":"https:\/\/www.promotionproducts.com.au\/blog\/author\/eve\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26.jpg",600,400,false],"thumbnail":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26-150x150.jpg",150,150,true],"medium":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26.jpg",600,400,false],"large":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26.jpg",600,400,false],"1536x1536":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26.jpg",600,400,false],"2048x2048":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26.jpg",600,400,false],"et-pb-post-main-image":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26.jpg",600,400,false],"et-pb-portfolio-image":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26.jpg",600,400,false],"et-pb-gallery-module-image-portrait":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26-400x400.jpg",400,400,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26.jpg",600,400,false],"et-pb-image--responsive--desktop":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26.jpg",600,400,false],"et-pb-image--responsive--tablet":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26.jpg",600,400,false],"et-pb-image--responsive--phone":["https:\/\/www.promotionproducts.com.au\/blog\/wp-content\/uploads\/2026\/03\/Tote-Bags-26-480x320.jpg",405,270,true]},"uagb_author_info":{"display_name":"Eve Mullen","author_link":"https:\/\/www.promotionproducts.com.au\/blog\/author\/eve\/"},"uagb_comment_info":0,"uagb_excerpt":"There\u2019s a question almost every marketing manager, procurement officer, HR lead, or office manager faces when ordering promotional products: do we go budget\u2026or pay more for something that actually lasts? It sounds simple. In reality, it\u2019s one of the easiest ways to waste budget. This guide explains how we make the decision clearer at Promotion&hellip;","_links":{"self":[{"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/posts\/7509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/comments?post=7509"}],"version-history":[{"count":2,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/posts\/7509\/revisions"}],"predecessor-version":[{"id":7520,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/posts\/7509\/revisions\/7520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/media\/7519"}],"wp:attachment":[{"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/media?parent=7509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/categories?post=7509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promotionproducts.com.au\/blog\/wp-json\/wp\/v2\/tags?post=7509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}