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COVID-19 has caused a huge change in the way many companies are interacting with their clients.
Previously this wealth manager held an annual conference in which they could meet face to face and in which they would personally give attendees a gift as a token of their appreciation and to establish a relationship.
But this year as all events were cancelled due to safety concerns, they adapted and held a virtual conference where attendees could connect directly via the internet.
They had in mind a desk item and other on-brand items that would help benefit those working from home.
The pack would also include printed collateral that would welcome the recipient and provide information about speakers and an itinerary to those that had signed up.
It was decided that the best way to achieve this goal was gift boxes sent directly to each conference attendees’ home with branded merchandise and other goodies inside.
These boxes included a printed sticker located on the outside of the box, tissue paper lining the inside of the box as well as the items packed neatly inside.
To fit the brand image and values these packs needs to convey two messages – sustainability and premium quality. They also needed to be available in time for the conference.
Each box contained a:
Custom debossed Moleskine journal
Premium metal pen with laser engraving
Reusable glass bottle
Lindt chocolates
Promotional flier
Printed booklet
Promotion Products handled the entire process including production management, assembly, and fulfilment.
Benefits of the Direct Dispatch service
Complete process taken care of from artwork, production, warehousing, assembly, and dispatching
Nimble process and solutions that met the short deadline
Over 400+ gift boxes were successfully sent to personal addresses
Curated pack of on-brand merchandise that looks amazing and suits their brand image
COVID safe delivery
Before the conference, all attendees had received their gift box. This acted as prompt to attend the online event and the high-quality products reinforced the premium brand positioning of the client.
The result was an outstanding success for their first ever virtual conference, managing to connect directly with their clients and overcome the barriers Covid-19 had put in place. Something competitors may not have been able to achieve.
There was also huge cost savings for both attendees and the organisation, saving on travel expenses and the costs associated with hiring a venue. Opening possibilities for more events like this again in the future.
Author Bio
Douglas Gregory is the Managing Director of Promotion Products with over 20 years of Promotional Merchandise experience. With an Honours Marketing Degree he is trusted by some of Australia's largest brands and is a recognised authority in this area of marketing.
Bags 
Pens and Writing 
Bottles 
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Caps and Headwear 
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Giveaways 
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Desk and Office 
Tech 
Conference and Events 
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Australian Made Products 