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Brind Built Constructions is a small but mighty Brisbane-based team that specialises in bespoke home renovations.
They came to us in search of a merchandise range that would connect with their fastest-growing customer base - first-time home buyers in their late 20s & 30s.
After agreeing that this younger buyer group would respond to a more creative merchandise strategy, we got together to brainstorm a custom solution.
We presented Chris (business owner) with a bold idea - to create a merchandise sub-brand that would convey their message of quality craftsmanship to an audience of 20 to 30-year-olds.
And just like that, Brindies was born!
We developed 5 concepts for the Brindies brand along with new messaging and a set of tailored product suggestions.
While the products we landed on are simple (a cooler, a t-shirt & a cap), they effectively convey that Brisndies is a family-owned company that prides itself on building bespoke, beautiful spaces.
This project shows that every brand has a story to tell.
In this case, we helped BBC communicate their excellence in creating bespoke lifestyle spaces to their younger customer base.
Chris from BBC says “The merch packs have been a big hit! We love the new Brindies range and we’ve even seen a big increase in referrals from the customers we’ve given them to.”
Bags 
Pens and Writing 
Bottles 
Eco Products 
Mugs and Eco Cups 
Caps and Headwear 
Clothing 
Giveaways 
Outdoor 
Desk and Office 
Tech 
Conference and Events 
Gifts 
Keyrings 
Australian Made Products 