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Brind Built is a local tradie company in Inner Northern Brisbane that specialise in house extensions, renovations, decking, landscaping and adding value to their client's homes. They quickly found that buying ads online was expensive and ineffective and trade directories like True Local were hit and miss. "Google ads approach $10 per click was becoming well beyond our budget".
They soon realised that increasing referrals was going to be an effective way for them to attract clients that were as committed as they were to achieving a quality liveable solution from their renovation.
During the initial discovery session with Promotion Products, they started with the initial idea of using branded pens as a giveaway with each quote. They then looked at their current marketing strategy, customer profile, spend and value proposition. The recurring theme was the satisfaction expressed by customers and referrals were a big driver of business.
Promotion Products suggestions were:
1. Refocus marketing efforts around getting referrals from existing customers and providing an exceptional experience to their clients.
2. Development of an eye-catching website that showcases their work and attracts leads.
To achieve suggestion one premium lifestyle products such as cheeseboards and BBQ sets were recommended to be given as a gift upon a successful build.
Chris says, “Our customers are always pleasantly surprised when they receive a gift from us upon completion of their job. It is definitely unexpected. These gifts are proving to be a conversation starter and better than that it is generating calls. We can get calls months later from people that have seen the gift at a deck warming or BBQ. Now they are interested in talking about their own project.”
The result for Brind Built is that their business referral rate has grown to 65% and continues to grow.
Author Bio
Douglas Gregory is the Managing Director of Promotion Products with over 20 years of Promotional Merchandise experience. With an Honours Marketing Degree he is trusted by some of Australia's largest brands and is a recognised authority in this area of marketing.
Bags 
Pens and Writing 
Bottles 
Eco Products 
Mugs and Eco Cups 
Caps and Headwear 
Clothing 
Giveaways 
Outdoor 
Desk and Office 
Tech 
Conference and Events 
Gifts 
Keyrings 
Australian Made Products 