Custom Lapel Pins

Ordering custom lapel pins shouldn't mean decoding jargon. Soft enamel, hard enamel, die struck, die cast: most buyers hit a wall of terms and end up guessing. Guess wrong and you're stuck with a pin that blurs your logo or lands after the event.

We take the guesswork out. Promotion Products makes branded lapel pins (or pin badges, if that's what you call them) in seven popular styles, all finished with your logo and delivered Australia-wide. Minimums start at 50 units, stock shapes can be produced in as little as 10 working days, and every order includes a free digital proof before production starts.

Custom lapel pins compared: which type suits your logo?

Every style below is fully branded with your logo. The right one comes down to three things: how detailed your logo is, when you need the pins, and how many you're ordering.

Heads up: enamel, die struck, and die cast pins use solid colours only. If your logo has gradients, photos, or very fine text, go printed.

How to choose branded lapel pins for your budget and deadline

Best value for big runs: Soft enamel. It has the lowest cost per pin at volume, and the textured finish looks sharp from a distance.

Best for a premium corporate look: Hard enamel. The smooth, polished surface reads as jewellery, not a giveaway. That's why it's the go-to for years-of-service pins.

Best for detailed or full-colour logos: Printed. Enamel can't handle gradients, photos, or tiny text, but a resin dome can.

Best for a tight deadline: Stock-shape printed pins. They start from 100 units with 10–12 working days' production.

Best for something no one else has: Die cast, for cut-outs, 3D sculpting, and shapes that break the circle.

On size, most lapel pins sit between 20mm and 35mm. Our soft enamel pricing is based on a 35mm pin with four colours, so going bigger or adding colours nudges the price up. Butterfly clutch backs are standard, with other attachments and printed backing cards available on many styles.

Not sure which style will do your logo justice? Send it through and we'll recommend the right pin with your free quote. Free artwork setup, no obligation. Get my free quote

Where promotional lapel pins make the biggest impact

Lapel pins punch above their weight because people actually wear them. They're a regular order for:

• Workplaces: staff recognition, years-of-service awards, onboarding kits, and uniform pins
• Conferences and associations: member pins, speaker gifts, and delegate bag add-ons
• Sporting clubs and schools: premiership, captain, prefect, and life-member pins
• Charities and not-for-profits: awareness campaigns and pins sold for a donation
• Councils and government: volunteer recognition, citizenship ceremonies, and community events
• Retail brands: collectable merch, limited drops, and gift with purchase

Ordering custom enamel pins in bulk? Here's how it works

There are two ways to get branded pins at volume.

Fully custom, factory made: Soft enamel, hard enamel, die struck, die cast, and printed pins are made from scratch to your design, shape, and colours. Pricing drops sharply as quantity climbs. Soft enamel pins cost less than half as much each at 2,500 units as they do at 250. Allow 20–25 working days' production or more, plus delivery.

Stock shapes, faster: These are ready-made metal shapes branded with your full-colour logo. You get less shape freedom, but production takes just 10–12 working days from 100 units.

Prices on our product pages include the pin, your decoration, and setup, and freight is charged at cost to your postcode. Need a style we don't list? We can custom source it, with a $5,000 minimum spend.

Need a price on 1,000 or 10,000 pins? Request a quote. Most come back in under 2 hours. Get my bulk quote

Why Australian organisations choose us for logo pins

What you see is what you pay. The prices on our lapel pin pages include the pin, your decoration, and setup, with freight charged at cost to your postcode.

For more than two decades, we've helped Australian schools, councils, charities, and ASX-listed companies get merch that turns up right and on time. Our pin range covers the styles behind roughly 98% of lapel pin orders, so our advice comes from what actually works.

Every order includes free artwork setup and a digital proof you approve before anything's made. We're rated 4.9/5 from 3,000+ Google reviews, and our two-way product guarantee means if something's not right, we fix it.