Promotional Towels | Branded Beach & Bath Towels

Towels

Promotional Towels: Custom Branded for Your Next Campaign

Whether you're putting together gift packs for a corporate retreat, handing out branded beach towels at a summer activation, or gifting clients something they'll actually use, a quality towel with your logo on it gets kept and used for years. That's what makes promotional towels one of the highest-retention giveaways in the business.

We supply custom branded towels in bulk across Australia, from plush beach towels and bath sheets to compact hand towels and everything in between. All fully brandable with your logo via embroidery, sublimation print, or jacquard weave. Free artwork setup, a digital proof before production, and no hidden fees. Looking for branded gym and sports towels? We've got a dedicated range for that too.

What are branded towels made from? A quick comparison

Material and weight are the two biggest factors that determine how a promotional towel looks, feels, and lasts. Here's what you're choosing between:

Material	GSM Range	Price	Best for
Cotton terry	400–600+	Low to high	All-rounder. Corporate gifts, beach towels, hospitality
Microfibre	200–350	Low to mid	Lightweight giveaways, travel towels, sublimation printing
Organic cotton	450–600	Mid to high	Eco-conscious brands, premium gifting
Bamboo blend	400–550	Mid to high	Sustainability campaigns, soft luxury feel

GSM explained simply: GSM stands for grams per square metre. The higher the number, the thicker and more absorbent the towel. A 300 GSM towel is thin and packable. A 550 GSM towel feels plush and substantial. For corporate gifts where perceived quality matters, aim for 450 GSM or above.

If your organisation has sustainability commitments, organic cotton and bamboo blend towels are credible options. We can confirm which suppliers hold GOTS (Global Organic Textile Standard) or OEKO-TEX certification on request.

The best way to brand logo towels

Your decoration method affects how your logo looks, how long it lasts through washes, and how premium the finished product feels. Three main options:

Embroidery is the most popular choice for corporate towels. Your logo is stitched directly into the fabric, giving it a tactile, high-end finish that holds up wash after wash. Works on any colour towel. Best for: simple logos, corporate gifts, premium branding.

Sublimation printing delivers full-colour, edge-to-edge artwork. Ideal for detailed designs, photographs, or event themes. The catch is it only works well on white or light-coloured microfibre or polyester towels, not cotton. Best for: vibrant full-colour designs, event giveaways, summer promotions.

Jacquard weave builds your logo into the fabric structure itself during manufacturing. It's the most premium option and creates a subtle, luxurious effect. Requires an offshore custom order and higher minimums, but the result is impressive. Best for: high-end corporate gifts, hotel and hospitality branding.

Our recommendation: if you're unsure, start with embroidery on cotton terry. It suits most logos and budgets, and the result always looks sharp.

Want to see how your logo will look? Get a free quote and we'll send you a digital mockup before you commit to anything.

Industries and events that love custom printed towels

Promotional towels turn up everywhere, and that's exactly why they work. Your logo travels with the recipient.

Corporate retreats and team-building days use branded towels as part of welcome packs and gift hampers. Hotels, resorts, and holiday parks order custom towels for guest amenities, pool areas, and branded retail. Real estate agencies and home builders gift them as settlement presents that new homeowners genuinely appreciate. Schools and universities stock them for swimming carnivals, sports days, and end-of-year awards. Charities and community events use towels for fun runs, beach clean-ups, and awareness campaigns. Summer activations and trade shows hand out beach towels as high-impact giveaways that attendees take home and reuse.

Beach towels in particular offer one of the largest branding surfaces of any promotional product, making them hard to miss at the pool or on the sand.

If your campaign is focused on fitness, gyms, or sporting clubs, check out our dedicated promotional sports towels range, which includes compact gym towels, golf towels, and cooling towels designed specifically for active use.

Ordering promotional towels in bulk? Here's how it works

Towel pricing depends on size, material, GSM, decoration method, and quantity. The more you order, the better the unit cost.

Offshore custom orders give you full control. Choose your fabric, GSM, size, colour, and decoration method. PMS colour matching is available. Lead times are typically four to eight weeks plus shipping, but per-unit pricing is significantly lower at volume. This is the best path for large planned campaigns, jacquard weave orders, or when you need an exact brand colour match.

Local stock and express options let you brand pre-made towels with embroidery or transfer print and have them dispatched in days. Less customisation, but fast and dependable when deadlines are tight.

No hidden setup costs. Request a quote with your quantity, and we'll give you a clear price breakdown, no obligation.

Why Australian companies choose us for towels

Your branded towels need to land on time, look exactly like the proof, and feel good enough that people actually use them. That's the baseline we deliver on every order.

Promotion Products has been supplying the Australian promotional merchandise industry for 20-plus years. We're specialists, not a generalist catalogue. Every towel order includes free artwork setup and a digital proof for your sign-off before anything goes into production. Pricing is transparent, with no surprise fees. We deliver Australia-wide, with local warehousing and branding on many products to keep lead times short. Our clients include schools, councils, sporting bodies, hospitality groups, and ASX-listed companies. And if something's not right with your order, we make it right. That's our guarantee.

Towels Frequently Asked Questions

Minimums depend on the decoration method and whether you're ordering offshore or from local stock. Embroidered towels from local stock can start from as few as 20 units. Offshore custom orders and jacquard weave typically require 100 or more. Contact us with your quantity for an exact quote.

Embroidery is the most durable and will outlast the towel itself. Sublimation print is embedded in the fibres and holds up well through regular washing. Jacquard weave is part of the fabric, so it never fades. We recommend recipients wash branded towels on a warm cycle and avoid bleach.

For corporate gifting, 450 GSM or above gives the best impression. It feels plush and substantial. Below 400 GSM works for lightweight giveaways or travel towels but won't feel premium.