You have most likely been asked for a “Vector” file if you’ve ever ordered promotional merchandise (for a good reason).
But what even is a vector file and what difference does it make?
Read on to learn more about why promotional products need vector artwork and how to get your logo in a vector format.
What are the different image types?
When working digitally there are two different file types: raster and vector. These can both be saved with a variety of file type extensions (the letters after the period in the file name).
Vector
A vector file is actually based off mathematical formulas, establishing points on a grid. As it is a formula a vector graphic can be scaled infinitely without losing any details.
This allows the logo to retain crisp quality at all sizes from billboard to pen.
Vector images are usually have the following file extensions: .ai, .eps, .pdf, .svg
Raster
A raster image also known as a bitmap image is generally made up of a rectangular grid of pixels (points of colour) that when combined together form an image.
When a raster image is enlarged there will be image degradation, causing it to look “pixelated”. You will have noticed this when you try to magnify a photograph with a low pixel count.
Raster images are usually the following file extensions: .jpeg, .png, .bmp, .exif, .webp
So why does my logo need to be a vector format?
Putting it simply, we have a very high standard of production and want your logo to look spectacular every time. A Vector file allows for the highest quality decoration at whatever size needed.
When investing in promotional products it’s important that your logo print is clean and legible.
The only exception to this rule is for some digital printing processes and embroidery where a high quality raster file may be permissible. We will advise you further if this is all you have available.
I only have my logo in a raster format what should I do?
If you’ve only got your logo available in a raster format don’t stress, many of our customers were in the same boat.
If you have a graphics department you can organise for them to create/send you a vector format, alternatively, we can have our graphics team do it for you, free of charge.
Your logo will also be kept on file in a vector format so the next time you need to order promotional merchandise it’s quick and easy.
Other FAQ’s surrounding promotional products artwork
Raster images such as JPEGs can produce a poorer quality print (especially for items with a large decoration space). So artwork in a vector format is necessary. This ensures you will receive the best quality print at any size.
PMS stands for Pantone Matching System. It’s a colour space used in a variety of industries including printing. Your logo will often be printed in PMS spot colours. Or the product may be made to match a certain PMS.
Yes we do. This makes it easier and quicker next time you need to order promotional merchandise. No searching through countless folders trying to remember where you saved it!
Yes, we offer a free service to vectorize artwork for customers ordering products through us. This ensures you get the best quality decoration every time.
Matt has spent over eight years in Australia’s promotional products industry. As part of the Promotion Products marketing team, he manages product catalogues and content, keeping brands up to date with what’s new and what works. A contributor to the APPA Magazine, Matt brings practical insight into how quality merch helps businesses stand out.