Like a phoenix rising from the ashes so too have QR codes come back into the forefront in 2020. Seeing a surge in both general use and display on promotional merchandise. Due to two main factors:
- Familiarity due to COVID safety measure requirements. Many restaurants or venues requiring patrons to sign in online via scanning a QR code or viewing a menu online.
- Most modern phones now have built-in QR code readers, no additional app required. Making it much easier for everyone to have a QR scanner available at their fingertips.
What is a QR Code?
A QR code is a unique matrix barcode that when scanned will perform an action, such as calling a number or opening a website. It stands for “Quick Response” and was invented in 1994.
You can easily create a unique QR code online via one of the free code generators available. Which becomes scannable for immediate use.
Why Use Them On Promotional Products?
Promotional products are an ideal candidate for QR codes because they’re custom printed. It’s easy to generate a unique code that can be added to your merchandise. This then allows you to create an interactive call to action to perform the desired action such as calling your business or visiting your website.
But why should you use them? The concept is simple, it’s easy to use and reduces friction leading to more conversions.
Rather than having to enter in a phone number or web address the recipient of your promotional products can simply scan the code and the action will be performed. A win-win for both you and your customers.
Popular Products For Printing QR Codes
Most products available can be decorated with a QR code as long as there is enough size. It’s most commonly used on flat products as a giveaway. Here are some popular options:
Some Creative Uses Of QR Codes
- Displaying a video of your products or services
- Getting users to leave a product review
- Social media links
- Ticket entry to events
- QR Code restaurant menus
- A direct phone call to businesses
- Competition signups
- And much more
Summing Things Up
QR codes are red in hot popularity at the moment and it’s never been a better time to utilise them for your marketing.
Whether it’s to call your business, visit a particular web page, play a video or open your social media.
Including a QR code call to action on your promo swag is a fun and engaging way to stand out from the crowd. It’ll also be easier for the recipient. Get in contact with us today for assistance with your QR code merchandise or have your questions answered.
Matt has spent over eight years in Australia’s promotional products industry. As part of the Promotion Products marketing team, he manages product catalogues and content, keeping brands up to date with what’s new and what works. A contributor to the APPA Magazine, Matt brings practical insight into how quality merch helps businesses stand out.