Giving away a promotional item with a typo or mistake is a fast way to show that your brand doesn’t pay great attention to detail.
For better or worse promotional products act as silent ambassadors for your brand, constantly creating lasting impressions (so you want to get it right).
Here are the common mistakes to avoid when ordering promotional merchandise for your brand.
Typos and Spelling Mistakes
- Not thoroughly proofing texts and designs can lead to embarrassing typos
- To avoid this get a second pair of eyes to check the design before approving it for production
Ignoring Brand Consistency
- Using different colours, logos or fonts that don’t align with your brand guidelines
- Using items that mismatch the message of your brand
Overlooking target audience
- Selecting irrelevant items that you might like but they wouldn’t
- Overlooking cultural insensitivities that could be important
Too little or too few
- Too few items and you will be missing out on potential opportunities
- Too many and you’re potentially wasting budget
Neglecting Quality
- It can be easy to see savings and go for the cheapest price but these low-quality products will reflect poorly on your brand
- When in doubt ask for a sample before adding your logo
Poor Vendor Selection
- Choosing suppliers with expertise and clear communication ensures your order happens smoothly and saves you time overall
- They’ll also resolve any issues or problems in a timely way to ensure your merch looks it’s best
Summing Up
Avoiding these common mistakes in promotional products isn’t just about preventing embarrassment; it’s about maximising your investment, enhancing your brand’s reputation, and truly connecting with your target audience.
With careful planning, attention to detail, and a focus on quality and utility, your promotional items can leave a positive, lasting impression.