The Power of Referrals: How To Turn Customers Into Brand Advocates

The Power of Referrals: How To Turn Customers Into Brand Advocates

Word of mouth is one of the most powerful ways to grow a business. A recommendation from a trusted colleague, friend or customer can carry far more weight than another advertisement. But referrals don’t always happen by themselves. The right promotional merchandise...
How to Choose the Right Staff Uniforms for Your Business

How to Choose the Right Staff Uniforms for Your Business

The right staff uniform should suit the employee’s role, working environment, climate and daily tasks while presenting your brand consistently. For most Australian businesses, a practical uniform range includes comfortable branded shirts or polos, suitable bottoms,...
Mastering a Conference: 15 Practical Tips for Exhibitor Success

Mastering a Conference: 15 Practical Tips for Exhibitor Success

Quick answer: to succeed at a conference, set clear goals, understand your audience and create a stand with one strong message. Choose useful promotional products that support your campaign, prepare your team to have meaningful conversations and make lead capture...
Employer Branding: How to Build a Strong Workplace Culture

Employer Branding: How to Build a Strong Workplace Culture

A strong employer brand is not created by a polished careers page, a clever recruitment campaign or a list of company values displayed in the office. It is created by what employees experience every day. Employer branding is the reputation your organisation has as a...