Did you know that 85% of consumers are more likely to remember the name of a brand if they receive a promotional product from them?
Whether you’re handing out branded pens at a conference or sending custom tote bags to loyal clients, promotional products are a powerful marketing tool.
But did you know that where you source your promotional products can make a big difference?
Let’s explore the differences between local and offshore options and how making the right choice can elevate your brand.
What does buying local/Generic mean?
Buying local refers to ordering promotional products that are printed or produced within Australia or New Zealand.
This choice supports our local economy and ensures a quick turnaround with strict quality controls.
What does buying factory direct mean?
Buying offshore, or factory direct involves sourcing products from international manufacturers.
This option often offers more customisation and cost savings but comes with its own set of considerations.
It’s recommended that you partner with a local merchandise specialist who has reliable contacts and experience in sourcing.
Pros of Buying Local/Generic Promotional Products
- Faster turnaround times: Local suppliers can often deliver products quicker, ideal for tight deadlines.
- Stricter quality and compliance: Local products are subject to Australian and New Zealand standards, ensuring high quality and safety.
- Supports the local economy: Your purchase contributes to local jobs and businesses.
- Easier communication: Working with local suppliers can lead to fewer misunderstandings and smoother processes.
Pros of Buying Offshore Promotional Products
- More customisation options including colour and print options: Offshore manufacturers often offer a wider range of customisation possibilities.
- Cost savings: Lower production costs can result in more affordable products, especially for large orders.
- Access to unique products: Some items may only be available through international suppliers.
Cons of Buying Local Promotional Products
- Higher Costs: Local products can be pricier due to higher production costs.
- Limited Customisation: Fewer options for customisation compared to offshore manufacturing.
Cons of Buying Offshore Promotional Products
- Longer Turnaround Times: Shipping and production times can be longer.
- Typically higher minimum order quantities: Larger orders are required.
- Communication Challenges: Time zone differences and language barriers can complicate communication as well as having to jump through more hoops for customs and freight.
Making the Right Choice for Your Brand
The best choice for your brand will vary on a case by case.
As a general rule, we recommend choosing local options as the default.
However, if you have planned ahead or seek something more unique, coordinate with your Promotional Merchandise Partner to find the best options for you.
Summing Up
Choosing between local and offshore suppliers for your promotional products involves weighing various factors, from cost and quality to ethical considerations.
By evaluating your priorities and understanding the pros and cons of each option, you can make an informed decision that best suits your brand’s needs.
Ready to start your order of Promotional Products? Get in touch for sourcing locally or factory direct.
Matt has spent over eight years in Australia’s promotional products industry. As part of the Promotion Products marketing team, he manages product catalogues and content, keeping brands up to date with what’s new and what works. A contributor to the APPA Magazine, Matt brings practical insight into how quality merch helps businesses stand out.