These free marketing tools are a handy addition to your marketing toolbelt. And best of all, they won’t cost you a cent.
Read on to learn what the tool is, where to find it and how it might benefit you.
1. Google Trends
Ever wonder what kind of terms people are searching for in volume?
Well with this handy tool by google you can get an idea about what topics are trending, whether certain terms have seasonal intent and what terms are falling or increasing over time.
- Current trends regarding what people are searching for
- Data-driven insights using google search results
- Isolate trends to certain countries or regions
- Identify new business opportunities and keyword ideas
2. Answer The Public
How can you solve questions or concerns if you don’t know what they are?
With this awesome tool, you can find questions people are asking about keywords and then create content strategies to target them.
Just enter a keyword and click search.
- Find keyword ideas
- Answer questions on your FAQ page
- Discover questions or potential concerns about your product or service
3. Google Rising Retail Categories
Google Rising Retail Categories
Be agile in your response to rapid shifts in demand and potentially uncover opportunities with Googles rising retail categories tool.
This is especially useful during rapidly shifting markets experienced as a response to COVID-19.
- Identify upcoming trends and seasonality
- Drill down to identify more granular details
- Look at Australia or overseas for possible opportunities
4. Canva
If you’re lacking in the design side of things (like myself) Canva will be your saviour, alternatively, you can also check out Adobe Spark which is a similar option by Adobe.
Most popular for social media graphics there are designs available for nearly anything including posters, youtube thumbnail, blog banners, infographics and more.
- Free or premium options
- Easy and quick to use
- Thousands of free templates
5. Google Keyword Ad Planner
Many SEO tools out there will provide keyword data, usually with limits or a monthly subscription.
But did you know that Google has their own tool that’s free (you just need to make an AdWords account)?
- Free keyword tool
- CPC insights
- Keyword volume estimation
6. Grammarly
Write better and mistake-free with Grammarly. A spell checker chrome extension that will not only check spelling, but ensure everything you type is easy to read.
A great chrome extension that I would recommend everyone utilise.
- Spellcheck for wherever you go
- Also includes suggestions for clear writing
- Chrome extension
7. Trello
Trello is a handy tool for task and project management. Utilising Kanban boards that are flexible and shareable.
There are countless possibilities for how you can use Trello. An easier way to stay organised and better prepared.
In fact, we use Trello to help plan out writing for the Promotion Products Blog ourselves.
- Kanban boards
- Easy to use
- Shareable
8. Pixabay/Unsplash/Pexels
High-quality images for your blog or website that’s free and require no attribution? Yes please!
An easy way to find images for blogs, social media and more when you don’t have your own images available.
- Free to use
- Millions of images available
- Stock photos
Summing Up
We love free things, in fact, we are in the business of providing companies with merchandise that they then give to their clients/customers for free.
Further, boost your marketing efforts with some merchandise with your logo and get a quote today.
Do you know of other tools that aren’t listed here? We’d love to hear them.
Matt has spent over eight years in Australia’s promotional products industry. As part of the Promotion Products marketing team, he manages product catalogues and content, keeping brands up to date with what’s new and what works. A contributor to the APPA Magazine, Matt brings practical insight into how quality merch helps businesses stand out.