Many Aussies have recently been setting fitness goals to make up for lost time. From more frequent walks outdoors to getting shredded with a 6-pack for Summer.
However big or small the goals there is a big opportunity for gyms and fitness brands to attract new customers. And what better way to do that than some kickass merch!
Here are the top promotional product ideas for gyms and fitness brands:
- Sports towels
- Backpacks
- Singlets
- Drink Bottles
- Tees
- Caps/Visors
- Hoodies
- Drawstring Backpacks
- Skipping Ropes
- Earbuds/Headphones
Sports Towels
A sweaty bench is no fun for anyone.
Don’t give them any excuses by offering some sports towels. Bonus points if you include your logo for added brand awareness.
There are plenty of options available including cooling towels, large-sized beach towels and smaller sports towels.
Backpacks
A gym backpack is essential to hold your drink bottle, headphones, towel, shoes, gym clothes and other fitness items.
If you’re like me and head to the gym straight after work this one is a must.
Great for office workers or students.
Singlets
Suns out, guns out.
It’s a no brainer that a singlet makes for a great piece of fitness merch.
With options for everyone, these are great piece of gym merch that looks great printed with your gym name or brand.
Drink Bottles/Shaker Bottles
Hydro homies rejoice.
Hydration is an important part of any fitness regiment and one of the keys to a healthy lifestyle.
Many Australians do not drink enough water during the day so a branded drink bottle is always a welcome choice.
In the past plastic was the go-to but metal options are quickly becoming the new bottle of choice.
Tees
Whether it’s for working out or casual wear there are gym tee options for your brand.
We even have the tee of choice for many CrossFit gyms in the states. The tri-blend by Next Level – ask us about this if you’re interested.
Caps & Visors
Whether you’re out for a jog or enjoying the outdoors having a cap is an on-brand way to stay protected from the sun.
Popular with younger demographics these are always going to be a big hit.
Hoodies
For when things get a little cooler you’ll find everyone at the gym sporting their favourite training hoodie.
Whether you’re wanting to get that pump on before swapping to the tee or singlet or just want to sweat it out.
Drawstring Backpacks
Lightweight, great value for money and easy to carry. Drawstring backpacks are a popular option for all gym-goers.
They’re available in a huge range of colours so it’s easy to find something that will compliment your brand’s style.
Skipping Ropes
Skipping is an essential part of any training montage and also a great merch item that allows for light fitness at home or outdoors.
This is a fantastic one for those working from home or wanting to get in a bit more exercise when out and about.
Earbuds/Headphones
It’s hard to find a playlist that everyone is happy with.
Fortunately, everyone has a portable music player in their pocket and as to not disrupt others headphones and earbuds are a must-have.
Summing Up
If you don’t have a merchandise range for your gym or brand already you’re missing out!
The list above has plenty of fantastic options to get you started and all of the items can be branded with your logo.
Alternatively, speak to one of our team who can act as your spotter when creating your own promotional products. Get in touch with us today.
Matt has spent over eight years in Australia’s promotional products industry. As part of the Promotion Products marketing team, he manages product catalogues and content, keeping brands up to date with what’s new and what works. A contributor to the APPA Magazine, Matt brings practical insight into how quality merch helps businesses stand out.