Curiosity may have killed the cat, but it may also be the secret ingredient to supercharge engagement with your brand.
People are naturally intrigued to seek out information on things that they don’t know. Like when a TV show cuts to break right at that crucial moment. The urge to find out what happens next is a powerful motivator for viewers to stick around.
Using curiosity in your merchandise and other marketing such as email subject lines or blog titles can pique interest and start a conversation. It plays on the feelings of FOMO (Fear Of Missing Out).
Now I know what you’re thinking. “If my logo isn’t big and in your face then people won’t notice it!” While often this might be true, sometimes less is more.
If you can get your recipients to start a conversation about your brand that’s one of the most powerful advertisements.
A conversation might look something like this:
Potential Customer: “Hey where did you get that backpack it looks awesome?”
Promo recipient: “I got it from Bobs Cruise Adventures, they gave it to me as a gift when I booked a holiday. They were great to deal with, I would recommend them.”
Examples of using Curiosity in your artwork
The goal is to create that “curiosity gap” and start a conversation about your brand.
Here are some possible ideas to get you started on the right track. Or you can speak with one of our branding graphic experts to brainstorm ideas.
Cap or shirt with a simple logo/icon on the front and the full brand name on the back
A QR Code that takes them to a page with a promotional video or another call to action
Subtle branding that’s consistent with the premium feel of the product
Summing Up
Sometimes less is more, and a little bit of curiosity can work wonders for brand awareness.
Above are just some quick ideas of how you can use curiosity to bring your merchandise to the next level.
What are your ideas for using curiosity in your next project? We’d love to make it a reality, speak with one of our promo experts and we’ll make it happen. Get in touch with us or call us on 1300 303 717.