One of the most important questions that you need to consider when buying promotional merchandise is what colour to choose.

Colour plays a huge role in the perception of a brand and how attractive your custom product and decoration is going to appear.

It’s estimated that as much as 85% of shoppers place colour as the primary reason for why they buy a particular product.

Why Colour Is Important

Colour is the secret that hides in plain view for getting your logo to pop when paired with promotional merchandise.

There’s a couple of different ways you can utilise colour choices:

Mix up the colours/Mix n Match

For many of our products, you can split your order into different colours. Allowing for more visual interest and a greater sense of exclusivity.

On some, you can also Mix n Match colours such as drink bottles and reusable coffee cups.

Choose colours that allow your logo to shine

You want your logo to be the highlight of any promotional product. It’s important that the colour of the product compliments your logo, allowing it to be easily seen and recognised.

If your logo is yellow, black might be the better option than white for example.

PMS Match

Whether it’s the decoration or the product itself there are many PMS match services available.

Most of the printing on products can be PMS matched to your logo and some can even be produced to your exact colour request. Ask us for more information on this service for large orders.

Utilise colour theory

As shown below there are many different ways you can utilise colour theory to increase the attractiveness and thus value perception of your products.

Colour Theory Applied To Promotional Merchandise

Colour theory is a guidance of colour mixing and the visual effects of a specific colour combination.

Colour theory can help you to create a cohesive palette of colours that match, complement or enhance your logo.

Check out the options below and have a play on Adobe’s awesome free colour wheel tool for some more inspiration.

Image from Expert photography .com

Colour Evokes Emotion

Different colours have a big impact on how your brand or products is received.

Red: Power, passion, energy, fearlessness

Orange: Courage, confidence, warmth, friendliness

Yellow: Optimistic, warmth, happy, creative, extroverted

Green: Health, hope, fresh, growth, prospecrity

Blue: Trust, loyalty, dependability, logic, serenity, security

Purple: Wisdom, wealth, imagination, sophistication

Magneta: Imaginative, passionate, caring, creative

Black: Sophistication, security, authority

White/Silver: Pristine, cleanliness, simplistic

Let Us Suggest Colours For Your Products

We are the experts in all things promo and have supplied millions of products to Australian businesses over the past 20 years.

The Promo graphics team of colour gurus are ready to assist with all your questions and enquiries. Call or contact us today.

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