You’re looking for an amazing gift idea that is going to make the recipient go ‘wow”. You’ve added your logo and the product looks amazing, but something is still missing…
Personalised naming (created by Variable Data Decoration) is the answer to bringing your products to another level. A guaranteed way to speak directly with the recipient and show individual appreciation.
Companies such as Coca-Cola understand the power of having individual names on products, having overwhelming success with their “share a coke” marketing campaign which started in Australia and is now used throughout the world, consisting of popular names printed on each coke bottle/can.
What is variable data decoration?
Most commonly known in the print world as Variable Data Printing or Variable Information Printing/Variable Imaging. This process can also be done using other decoration methods such as laser engraving.
In short, it’s the personalisation of products with individual elements such as a name, number etc.
It is usually found accompanied by a company logo on products and given to employees or as a gift.
What are the benefits of variable data decoration?
- Helps to stop the spread of germs (displays ownership of drinkware)
- Allows for precise personalisation when marketing
- More likely the product is used for a longer period of time
- Value add perception to gifting
- A unique point of difference to stand out
What products is it commonly done on?
Recently with COVID-19 many savvy marketers have jumped at the opportunity of using personally named products for ensuring no one is accidentally using someone else’s drinkware. Making this decoration on mugs and drink bottles very popular.
They’re also popular on some apparel pieces that sporting clubs use, having individual player numbers variably printed on the back. Or printed giveaway items such as stubby coolers, keyrings, notepads etc.
How to organise an order with Variable Data Decoration?
After being advised on the possible decoration locations of the product you are interested in simply send us a spreadsheet with all the names or individual details needed and we’ll handle the rest.
Don’t worry before anything goes into production we’ll send you a virtual proof that you can approve or make amendments before things kick-off.
Ordering Individual Named Promotional Products
Have a question about this decoration method or want to start your order for individual named promotional products? Let us know what product you are interested in and we will advise if this decoration is possible.
Alternatively, give us a brief e.g. “I need 250 metal bottles with my logo laser engraved and individual naming.” and we can suggest you the best value option that will wow recipients.
Get in contact with us today or browse our entire range of products below.
