If you haven’t been living under a rock you’ll be aware of Chat GPT and its explosion in popularity.
The use cases for Chat GPT/artificial intelligence are nearly endless, for marketers, business owners and really anyone and everyone.
It’s exciting and also a little scary. A glimpse of what is coming in the future.
This post is going to share some tips and actionable prompts you can use with Chat GPT during your next promotional product campaign to save you time, stress and improve ROI.
Product Recommendations For Demographics
One possible application of Chat GPT is during the initial brainstorming phase for product ideas. Below is a sample prompt to get you started which can be tweaked to your liking.
Bonus tip: see what results you get when you include a goal and budget per item.
I want you to act as a branded merchandise expert. I will tell you about my target recipient and it will be your job to come up with product recommendations and ideas that they would like to receive. Be sure that the products are practical and relevant.
Product Recommendations For Use Cases
Similar to a demographic prompt you can give Chat GPT a prompt for use cases. In the example below we asked for ideas for attendees to a trade show.
Give me promotional product giveaway recommendations for <use case> I am in the <your industry here> industry. There will be <number of attendees> attendees that I will want to give products to.
Personalised messaging examples
Putting the focus on the recipient and not your logo can be an effective way to ensure your merchandise gets used for longer and is appreciated more. Chat GPT is a great way to come up with some ideas to springboard off.
This type of artwork works great on products that have a large decoration space like notebooks, tote bags and t-shirts.
Give me 10 “in joke” phrases or inspirational messages that <description of recipients> would be interested in having on their merchandise
Budgeting Guides
It’s always best to speak with an expert to get an indication of what’s the sweet spot in terms of budget and value but Chat GPT can give you a quick idea as to what other people typically budget and what kind of items would fit into each category.
How much should I spend on promotional products for <purpose>?
Generate a feedback survey
Part of any good promotional merchandise strategy is feedback and learning. Generating a feedback survey is another capability of Chat GPT that can provide a good starting point.
Generate a feedback survey so that I can understand if people liked the promotional products I gave them and what products are pratical to them?
Summing Up
Chat GPT is a great starting point to generate ideas and getting the ball rolling on creating promotional merchandise for your brand.
That being said it still will not provide the same quality of recommendations and insights as a good merchandise expert. Especially if you’re wanting to do something that’s going to stand out!
Fortunately, we have a team ready to help, give us a call or send us a contact form on the link below.
Matt has spent over eight years in Australia’s promotional products industry. As part of the Promotion Products marketing team, he manages product catalogues and content, keeping brands up to date with what’s new and what works. A contributor to the APPA Magazine, Matt brings practical insight into how quality merch helps businesses stand out.