Times are changing and the new “normal” is going to include the wearing of a face mask whilst out in public for many Australians for the near future.
The recent surge of COVID-19 cases in Australia has sparked an increase in the popularity of face masks. With some areas even mandating the use of masks while out in public.
The Australian Government has made a recommendation that a mask can help protect you and those around you where it is not possible to physically distance such as public transport.
Branded Face Masks
Branded face masks also known as promotional face masks are reusable and commonly customised with a company logo via a screen print, digital transfer or sublimation print.
Their purpose is usually for marketing, commonly given away or sent out in the mail. But due to their use also has positive implications for others. They are not intended for medical use.
A screen printed reusable face mask offers a simple print directly onto the mask in a single colour. A digital transfer is also available for logos with multiple colours.
These masks are held locally and decorated in 3-5 working days.
A sublimated face mask on the other hand is held and printed overseas.
They have a normal turnaround of around 2 weeks but allow for an all over print area on the front of the mask.
Bulk Disposable Face Masks
While not designed for marketing purposes it’s important that your business or household has masks available for those that require them.
Whether that is supplying customers entering the store a face mask or providing them for staff while they are working.
Promotion Products has connections with factories that allow for low prices on disposable face masks in bulk.
When shopping for disposable face masks be sure to look at compliance certification and understand how to wear and use them properly.
How To Wear Face Masks Safely
- Always combine with other safety measures
- Clean your hands before putting on the mask
- Do not use if damaged or dirty
- Cover your nose and chin and do not leave gaps on the side
- Avoid touching your face
Summing Up
It’s no doubt that promotional face masks are going to offer savvy marketers a new opportunity to establish a connection with their clients and customers.
Not only could this provide positive outcomes for your brand but will help in the reduction of the spread by making masks more readily available.
There may also be a silver lining to all of this. Having masks be socially acceptable may help to reduce the impact of other viral illnesses in the future.
Get in touch with us today for help with your order of face masks. Call on 1300 303 717 to speak directly to one of our team.
Matt has spent over eight years in Australia’s promotional products industry. As part of the Promotion Products marketing team, he manages product catalogues and content, keeping brands up to date with what’s new and what works. A contributor to the APPA Magazine, Matt brings practical insight into how quality merch helps businesses stand out.