Savvy marketers are already aware of the power of promotional products and how to effectively use them. But what are they being used for?
This list contains the most popular uses for promotional merchandise and why they are used for that purpose.
- Employee Incentives/Gifting
- Tradeshow/Event Giveaways
- Gift With Purchase
- Business Gifts
- Company Stores
- Awareness Campaigns
Employee Incentives/Employee Gifts
Employees who feel appreciated are more engaged, perform better and are also less likely to leave the organisation. Saving the company money on hiring new staff and retaining valuable experience and expertise.
That’s why it’s important to not just limit your corporate gifting to clients/customers but take the time to also show appreciation to employees.
Popular times for gifting is at the end of the year, onboarding new starters or rewarding a job well done.
View our full range of Corporate Gifts for some ideas or contact us for suggestions.
Tradeshow & Event Giveaways
You’re at a tradeshow with potentially hundreds of other stands all competing for the limited attention of attendees, so how do you do it?
Obviously having charismatic staff and an eye-catching stand is important but it’s sometimes not enough.
Promotional giveaways have been a hugely popular way to stand out from the crowd and start a conversation. We have had first-hand feedback from many clients that have had success in increasing their lead generation/interactions at trade shows with branded merchandise.
When looking for a good item to giveaway choose something that’s low-cost, practical and compliments your brand. Iconic products include pens, stress toys, confectionery, lip balms, badges and other low cost items.
View our full range of Promotional Giveaways for event/tradeshow giveaway ideas or speak with one of our team.
Gift With Purchase
Something as simple as a small gift can return dividends in lifetime customer value and increased revenue due to higher customer retention.
With the ever-growing trend of eCommerce and online shopping the need to create a positive experience without a customer ever stepping foot into your storefront is more important than ever.
By utilising a branded gift with purchase you are not only marketing your brand but providing an excellent incentive to upsell your customers. Example: offer a free gift to orders over a certain value.
A promotional gift with purchase is also popular for launching new products. Generating buzz and alleviating friction with purchasing.
Business Gifts
A thoughtful gift says more than words ever could. Providing a positive first impression or as a way to show appreciation to existing business partners.
People do business with people they know, like and trust. And gift-giving is an effective way to build trust and rapport.
It also plays on the psychological concept of reciprocity. One of the reasons why promotional products work.
When choosing business gifts it’s always best to personalise the gift to the recipient or something that is relevant to your brand and in line with your relationship. For example, you probably don’t want to be giving your biggest business partner some cheap plastic pens.
Company Stores
When you’ve built a recognised brand, people will even pay to wear your merchandise. This is the case for some of the biggest fast-food brands in the world who have released their own company stores that sell promo not food.
Dunkin Donuts, McDonald’s, Chipotle and even Four Season Total Landscaping who found themselves with an unexpected opportunity during the 2020 US elections.
These stores promote brand image and allow your diehard fans to act as promoters for your organisation.
Company stores are also an effective way to raise money for charities. Offering promotional gear with the charities message for sale to those who want to support the cause.
Awareness Campaigns
Popular for charities, company rebrands or new product launches awareness campaigns are always a popular use for branded merchandise.
A great way to show support to volunteers or bring more awareness to the cause.
Great items for awareness campaigns are lapel pins and button badges, pens, drink bottles, plush toys and more.
Summing Up
The list for how promotional products can be used is a mile long, these are just some of the most popular examples to get the ball rolling. With effective options for every industry.
Promo is a tangible marketing medium that recipients will actually thank you for being marketed to.
There are tens of thousands of different products out there that you can customise to include your logo and get into your target demographics hands.
Get in touch with us today to collaborate on your next promotional campaign. We are the experts and can answer any of your questions.
