Ever wonder what happens to those gifts you gave staff or clients for Christmas 5 years ago? Well if it’s something nice, chances are it’s still being used.
The recent happenings with COVID-19 and Virgin Australia (previously Virgin Blue) going into voluntary administration has stirred up activity in the Virgin Blue reunion Facebook group.
A popular topic of discussion has been the custom branded gifts that were supplied by Promotion Products and given to staff as an end of year Christmas gift back when Virgin Australia was still called Virgin Blue.
It was a pleasant surprise to find that these items were not just being used but praised not 5, not 10 but over 15 years after they have been received.
A testament to the value a thoughtful gift can make on forging a lasting relationship and the positive association it brings with your brand. Not just as a token of appreciation, but a marketing tool.
Here are some direct quotes from people in the group:
I’ve still got my little picnic set backpack, comes in very handy 👌
Member Of Virgin Blue Reunion Page
We used my picnic blanket on the first day we were allowed out for a picnic with easing COVID restrictions. It’s had so much use that it’s looking a bit worse for wear, but I refuse to get rid of it!
Member Of Virgin Blue Reunion Page
I still use the picnic blanket.. seems like yesterday we received these gifts
Member Of Virgin Blue Reunion Page
Why Use Corporate Gifts?
- Brand awareness (also seen by the public)
- Strengthens employee relationships
- Customer/Employee loyalty
- Helps generate leads
- Increase trust
- Save money in the long term
Summing Up
You might be surprised how much value is placed on companies giving exceptional corporate gifts.
It helps to increase employee satisfaction, reduce turnover and builds a lasting connection.
Want to know the latest trends and best advice on corporate gifting? We are the experts. Call us on 1300 303 717 for immediate assistance or browse our product range below. All of which can all be custom decorated with your logo or message.
Matt has spent over eight years in Australia’s promotional products industry. As part of the Promotion Products marketing team, he manages product catalogues and content, keeping brands up to date with what’s new and what works. A contributor to the APPA Magazine, Matt brings practical insight into how quality merch helps businesses stand out.