When life gives you lemons – make merchandise…
The recent 2020 presidential election in the US has been a rollercoaster of emotions. Even more so for the Four Seasons Total Landscaping company who hosted a recent Trump press conference.
And yes, you read that right. Not the Four Seasons Hotel. The Four Seasons Total Landscaping company, a family-operated business in Philadelphia who offer a variety of landscaping related services.
What was perhaps a blunder provided an opportunity and worldwide press coverage for the small business.
And what better way to take advantage of the spotlight than with a promotional merchandise range that pokes fun of the situation?
With slogans such as Make America Rake Again and Lawn and Order it’s no surprise that the merch is flying off the shelves.
They’ve also released a zoom background that you can check out below.
Summing Up
Because this small business was so agile to react and take advantage of the situation, they’ve received worldwide coverage that would have never been possible otherwise.
They’ve also created an alternative revenue stream by selling merchandise online.
This acts as a case study for taking advantage of an awkward situation. and a true representation of the proverb “When life gives you lemons, make lemonade.”