Corporate golf days are a great way to generate buzz for your brand, raise money and strengthen/forge relationships with valuable clients and staff.
Here are seven reasons why your organisation should consider holding a corporate golf day.
An effective way to fundraise money
Golf days are popular with charities because of their potential to raise big money.
It’s important that you are promoting the event well and entice attendees with prizes or small gifts for attending such as customised golf balls or apparel. Items like custom printed t-shirts that everyone wears on the day looks amazing in photos and is great fun for everyone involved.
Usually we recommend 60-120 players will get you a good balance between pacing throughout the course and having enough players to raise money. But it will depend upon the venue you have selected on the schedule for the day.
A memorable experience for clients and staff
I think it’s fair to say that any work events out of the office are going to be pretty memorable and positively looked upon.
It’s also a chance for Bill from finance to really prove how good he says he is.
Golf days are a great way to uplift the mood in the office and associate good times and positivity with your brand. If your clients and staff are happy it’s going to reflect on their work ethic and business dealings.
Allows for networking and relationship building
Psychology states the more you’re exposed to someone the more likely you are to like them (exposure theory). So it only makes sense that any opportunity to be around your best clients (or potential clients you are trying to impress) is ideal.
Golf also provides a display of how someone may approach problems or situations, as golf requires a lot of patience it can be a vital tell how they handle things.
Golf days allow for everyone to let their guard down and talk about business or other topics in a more casual setting.
It’s important to keep in mind that the right decision makers talking to the right people may be crucial for success on the day.
Generates exposure to your brand
Golf days are an excellent way to put your organisation at the top of attendees minds and position you as an attractive business partner.
Because at the end of the day who would you rather do business with? A faceless company or someone that values you and has developed a rapport.
Fortunately, there are many ways to stand out at a corporate golf day such as promotional golf balls, custom signage on the course or branded prizes for the day. With plenty of options if you are holding the day yourself or looking for ways to encourage/reward sponsors.
Shop our entire range of golf merch below to help advertise on the day.
Stands out from competitors
Ask yourself, are any of your competitors holding golf days on a frequent basis if at all? If the answer is yes, you might be missing out on vital opportunities to win over clients or customers. And if the answer is no, that’s even better! A chance for your organisation to stand out from the crowd.
People do business with people they like. Sometimes it’s just that simple.
Who do you think your clients are going to prefer dealing with? The company with engaging events like golf days that makes them feel valued or a company that wouldn’t know fun if it hit them in the face.
Reward for staff and clients
A golf day is a great incentive to hit certain KPI’s or as an end of year reward. Or a reminder to those big clients that you appreciate their business and want the relationship to continue.
It could be a good idea to float the idea and come to an agreement about some reasonable targets that everyone can agree on. The carrot can be much more effective than the stick.
Great for team building
The course provides a more casual setting for everyone to let their guard down and interact with colleagues in ways they wouldn’t usually.
The more rookie players will appreciate taking tips from some of the more seasoned golfers and for the more experience players it’s always a great time showing off your skills.
Like anything that requires a team it’s important that time is dedicated to establishing that connection so everyone helps one another and synergy is formed.
Let Us Help You With Merch For The Day
There are a number of great reasons why your organisation should consider holding a golf day. It’s a fun time for all and something to look forward to.
The day won’t be complete however without some branded merch. Either for all entrants to take home as a gift, a substitute for a business card or as prizes for to performances on the day.
We can help make the day a hole in one. And have helped many Australian organisations already with their golf days and merchandise ranges. Have a question or would like to order some merchandise? Get in touch with us today.
Matt has spent over eight years in Australia’s promotional products industry. As part of the Promotion Products marketing team, he manages product catalogues and content, keeping brands up to date with what’s new and what works. A contributor to the APPA Magazine, Matt brings practical insight into how quality merch helps businesses stand out.