What Are Promotional Products and Why Do Brands Invest in Them?

What Are Promotional Products and Why Do Brands Invest in Them?

Quick Answer Promotional products are branded physical items such as custom pens, apparel, drinkware, and tech accessories. Printed with a company’s logo or message and given to customers, prospects, or employees to build brand awareness, loyalty, and...
How to Measure the Success of Your Promotional Merchandise Campaign

How to Measure the Success of Your Promotional Merchandise Campaign

Promotional merchandise is one of the most tactile forms of marketing available to Australian businesses. A branded tote bag or quality pen doesn’t disappear in a spam folder or make a fleeting impression. It sits on a desk, travels on a commute, and puts your...
Metal vs Plastic Promotional Pens: Which One’s Better for Your Brand?

Metal vs Plastic Promotional Pens: Which One’s Better for Your Brand?

Metal vs plastic pens the classic debate in the merch world. Either way, they’re undeniably the workhorses of branded products. Easy to dismiss as “just pens”… right up until you find that one, the pen you keep, the pen you “borrow back”, the pen that makes every...
Choosing the Best Decoration Method for Your Promotional Products

Choosing the Best Decoration Method for Your Promotional Products

Your logo matters but how it’s applied matters just as much. The right decoration method can lift your merch from a nice gesture to something people actually keep, use and remember your brand for. The wrong choice? It can fade, peel or feel cheap – not the...