With thousands and thousands of possible products to advertise your brand with it can be a little intimidating when you’re first diving into the wonderful world of promotional products.
It might be easy to push things into the “too hard” pile?
To make your life easier here’s a list of promo merch that we know will work for any industry. We have also streamlined our ordering process so you get fantastic looking merchandise every time without the fuss.
These are the best promotional items to giveaway created from our expertise in the industry and personal feedback from succesful Australian businesses who advertise with promotional items.
1. Promotional Pens
It’s no surprise to see these on the list. A branded pen is one of the first things people think of when you talk about promotional merchandise.
Pens are practical, great value and are available in nearly every colour under the sun. They’re also a more effective alternative to using business cards. Print your contact details on a pen and it’ll always be within arms reach, not the bin!
In the promo world. The pen is definitely mightier than the sword.
2. Promotional Shopping Bags
Two for one. Promotional tote bags are great for holding other items at events and then when the days over can be used as a shopping bag for the weekly grocery haul.
Another practical and low-cost item with a large space for printing of your logo.
3. Branded Mugs
Used nearly every day a mug with your logo is guaranteed to generate a huge number of impressions. They’re practical and perfect for the office or home to enjoy that morning cuppa.
Many colours and styles available, including sublimated print options on white mugs for beautiful unlimited colour designs.
4. Reusable Coffee Cups
Ever since the TV episode “War on Waste” aired regarding single-use coffee cups these have become extremely popular.
They’re eco-friendly and re-usable meaning your organisation is put in a positive light and will get seen regularly.
Available in plastic, glass or metal options there is hundreds of different styles available with popular brands such as KeepCup, Karma Cups, Cup 2 Go and more available.
5. Umbrellas
An umbrella is something that people hang onto for a long time. Using them not only is going to be seen by the recipient but other onlookers as well (plus it’ll be a lifesaver in their time of need).
It’s a great way to associate your logo with safety and being the solution to problems.
Many styles including golf, collapsible and corporate umbrellas are available with printing on one or many panels.
6. Keyrings
Keyrings are a low-cost giveaway item that gets seen on a daily basis. They are perfect for gifting due to their portability and practicality. Your logo will quickly be associated with something they don’t want to lose!
Available in many styles and options with multiple functions such as bottle openers, torches, tyre pressure gauges and much more.
7. Caps
Whenever you are speaking with someone you will usually be looking at their eyes. This makes any apparel that’s worn on the head such as caps or beanies in prime position to get seen.
They’ll also provide protection from the sun and compliment an outfit. Styles include trucker caps, baseball caps, flat peak caps and more.
A great all rounder product that’s tough to pass up.
8. Cooler Bags
An Aussie summer is not complete without an esky or cooler bag filled with drinks and food on your trip to the park, beach or picnic.
Available in many styles from budget to luxury and everything in between it’s easy to find a cooler bag to fit your giveaways purpose.
Cooler bags are also perfect for keeping lunch fresh for those without easy access to a fridge during the day such as tradies or those working outdoors.
9. Stubby Cooler
Cheap and cheerful. A stubby cooler usually made from neoprene is a favourite for beer lovers. Most offer full-colour sublimated branding and keep drinks cooler for longer.
Add a taped seam and overlock stitching at the top to give a premium finish and value add perception.
Next time you go to a BBQ, social gathering or party take note of how many promo stubby coolers you come across, chances are it’s more than you think.
10. Apparel
Popular for events or corporate apparel as uniforms these are a must-have for nearly all organisations.
Jackets, tees, business shirts, pants and even socks it can be customised to include your logo.
T-shirts are definitely the most popular in this category. Useful for charity fundraising, uniforms and prizes are giveaways at events.
11. Drink Bottles
We drink water every day so it only makes sense that a promotional drink bottle is an effective marketing gift, having your logo always within arms reach is going to make waves.
They’re also a fantastic eco-friendly alternative to single use plastic bottles due to their reusability.
There is many options available now including metal, double wall, glass and plastic sports bottles to choose from.
12. USB Drive
Everyone uses a computer nearly every day and sometimes the cloud can be unreliable. It’s always a good idea to have a USB handy as a portable backpack you can easily take with you everywhere.
The most popular variety is known as the “Twister” which is available in many colours. USBs can also come pre-loaded with data such as a document or video to delivery your marketing message directly to the recipients.
13. Sunscreen/Hand Sanitiser
These are common everyday products that people always need. Their practicality and portability make them immediately useable.
They work fantastic for events where they can instantly be useful. For example, for an outdoor event sunscreen is always a winner. Or hand sanitisers at a conference where many surfaces or hands are shaken where this product will be your best friend.
Summing Up
There are many effective promotional giveaway items out there that you can give away to your target audience to keep your logo top of mind and grow your business.
Have a think about what your customers would love to receive and what would be a practical product for them.
The team at Promotion Products are industry experts, we can help with any of your questions and even suggest products for your organisation or upcoming event. Just get in contact with us, we are waiting to help make your promo dreams a reality.