Environment Victoria is a donor-funded charity, focused on making a difference & has been operating since 1969.
Now with 40 community member groups and over 200,000 supporters, they’re a powerful collective working to address the climate crisis & advocate for a sustainable, nature-friendly future.
To put that into perspective they have more supporters than Collingwood (100,384) & Carlton (88,776) AFL Clubs have members.
You can read more & find out how to get involved here
The Challenge – Sustainability as a red line
As a leading environmental organisation, Environment Victoria is conscious of their impact and the role they play in shaping sustainable practices through their advocacy & among the community.
On occasion, they send out thank-you packs to supporters which include newsletters, campaign stickers & other items like shower timers, all to help educate, engage & equip advocates for the causes they promote.
Although merchandise is a useful tool for advocacy, Environment Victoria can’t give out just any product. They need to purposefully select options that align with their sustainable values & consider how the products are made, what materials are used, & so on.
Environment Victoria wanted to package supporter packs into reusable tote bags to limit waste & have a large available decoration area for their message.
Although there were many options, not all totes are made equal & the right one needed to be found.
The Solution – Totes ethically sourced
After understanding Environment Victoria’s needs and values Jenna, their account manager at Promotion Products recommended the UpBag long-handle calico bag as the perfect choice.
These bags are sustainably sourced from organic cotton and are made ethically – ensuring fair practices and working conditions.
Environment Victoria said, “It was important that the tote bags were ethically made and great to know they were made from sustainably sourced organic cotton.”
The bags don’t just serve as a walking billboard for environmental advocacy; they embody the organisation’s values in every fibre.
The Result – It’s in the bag
The Upbags have been well received by supporters & have now been reordered on multiple occasions, delivered on time & budget.
The Environment Australia team said, “People enjoy taking the bags out & using them in the community” and that “the Upbags are really nice quality & very sturdy”.
This is a great example of sustainable merchandise in action, the product was purposefully selected with the recipient in mind, made ethically from sustainably sourced & certified materials & made to a higher quality to ensure it’s reused time & time again.
Summing Up
Environment Victoria’s tote bags are far more than a trendy accessory. They are a multi-purpose tool aimed at promoting sustainable living, generating conversations, and educating the public, all while being a functional, durable product.
From their ethical production of the Upbags to Environment Victoria’s educational message, these totes embody a commitment to a sustainable future and act as a daily reminder that each of us has a role to play in protecting our planet.
Matt has spent over eight years in Australia’s promotional products industry. As part of the Promotion Products marketing team, he manages product catalogues and content, keeping brands up to date with what’s new and what works. A contributor to the APPA Magazine, Matt brings practical insight into how quality merch helps businesses stand out.