It’s no secret that promotional products work. We get first-hand feedback on a daily basis from happy clients that can attest their effectiveness.
These are some interesting statics that all savvy marketers should be aware of. Have you heard about any of these statistics before?
1) More than 8 in 10 marketers consider promotional products an extremely to moderately effective form of advertising.
2) 89% of consumers have received a promotional product in the last 6 months.
3) 72% believe that quality of promo = reputation of a company.
4) Nearly 10 out of 10 surveyed said they are willing to go out of their way to get a promotional product.
5) 96% want to know ahead of time when companies offer promotional products.
6) 80% have an immediate reaction when they receive promo from companies they’ve never heard of.
7) The top 5 favourite product categories of those surveyed where wearables, health & beauty, technology, food & beverage and travel products.
8) 7 in 10 wish they received promotional products more often.
9) 79% pass along (regift, sell, donate) promotional products that are no longer valuable.
Sources