When you give a prospect the right Promotional Product it’s like a secret handshake that says “Hey, we get you.”
But choose wrong and you could be throwing marketing dollars down the drain.
With an ocean of options and trends always changing the task of choosing the right products can be a daunting one.
Fortunately, the solution might be easier than you think – surveys and direct feedback for your target recipients.
I know it sounds obvious but it’s a strategy that often gets overlooked.
Why it’s important to choose the right Promotional Products
- First impressions matter
- Alignment with brand identity and values
- Increased customer engagement and conversion rates
- Higher ROI
- Stand out from competitors
- Foster long-term brand loyalty
Steps for creating a survey and getting feedback
- Set an objective (what do you want to learn from the survey)
- Choose the right tool or platform (Printed document, Google Forms, Survey Monkey, Typeform etc.)
- Draft the right questions (keep it short and to the point)
- Test the survey
- Distribute survey (in person, via email etc.)
- Analyse results and act on feedback (what were the takeaways?)
Example questions to include
- What types of promotional products do you prefer receiving? E.g. Pens, Bags, Bottles,
- Would you like to see merchandise that aligns with specific themes or interests? If so, which ones?
- What improvements if any, would you suggest for our promotional products?
- How satisfied were you with the promotional product(s) you received?
- Did the products you received influence your perception of our brand?
- What is most important for you in a promotional product? (Appearance, practicality, eco-friendly etc.)
Tips and best practices
- Keep it short and to the point
- Use imagery where available (e.g. colours, product type, designs)
- Be specific
- Offer incentives for completion of the survey
How Lego used a survey to shape their Merch offerings
Instead of guessing Lego has recently utilised a survey to plan their upcoming merchandise range.
The survey included questions like design preferences for shirts, how much they were willing to spend on products and what types of products they would like to see in the range.
Not only does it give their brand champions a voice but it starts to build anticipation and ensure they are proceeding with the right options as creating a merchandise range can be a big investment.
Summing Up
Surveys unlock direct insights into your audience’s preferences ensuring you are choosing products they’ll love.
This valuable information significantly enhances your chances of success with promotional merchandise, boosting your return on investment.
Don’t miss out on maximizing your promotional product strategy’s potential. Contact us today for expert assistance in ensuring your next promotional product campaign is a success.
