The marketing landscape is only getting more and more competitive and standing out amongst the competition is becoming increasingly difficult.
That’s why having a multi-channel approach, including promotional merchandise is crucial for any savvy marketer.
Online PPC channels are starting to get more and more expensive and there is now diminishing organic reach potentials on social media.
Making other advertising such as promotional merchandise to become more and more favourable.
Promotional merchandise is a tangible solution that’s effective for organisations large and small. It’s cost-effective and provides options for all areas of your marketing funnel from brand awareness to customer loyalty and satisfaction.
1. Competitive ROI and cost-effectiveness
According to studies conducted by PPAI Promotional Merchandise was found to be ranked as the #1 most effective form of advertising to prompt action across all generations. A single item also generates many impressions over their lifetime overall making them have a very low CPI (Cost Per Impression).
2. Increases your customer base
How is someone going to buy from you if they don’t know who you are?
Studies show that it takes 5-7 impressions before people will remember a brand so it’s important that you’re getting your brand in front of your target audience as frequently as possible.
Promotional products are an effective way to increase your customer base at events, conferences and conventions. They entice and attract, allowing your skilled team to establish and nurture a relationship.
3. Improves customer loyalty and staff retention
The best customers are the ones you’ve already sold to and having a high employee turnover rate can cost excessive time and money.
You’ve already done the hard work of getting them to buy your product and learn about your brand. And studies show that returning customers tend to spend more.
This means it’s crucial to not neglect these customers and delight them to keep retention rates strong and lifetime value high. Using promotional products improves their experience and may even encourage them to recommend your brand to others.
Promotional Products have many psychological reasons why they work such as the “law of reciprocity” which means that when someone does something nice for you, you have an urge to return the favour and do something nice in return.
4. Engage directly with customers
The huge range of different products available allows you to communicate directly with your target demographic and keep them engaged with your brand.
You know your target audience best and what is going to excite them or be practical.
A gift can say more than words ever could. And who doesn’t love receiving a gift?
5. Tangible brand identifier
What other advertising mediums will the recipient actually thank you for receiving?
Promotional merchandise is a tangible brand ambassador that will showcase your logo 24/7.
This generates a number of impressions for not only the recipient but others that they come into contact with.
A promotional shopping bag for example will be seen by many people whilst shopping.
We are the experts in promo and can help you with your next campaign! Get in touch with us today on 1300 303 717 or browse the range below.
