Australia Day Promotional Products Ideas [2025]

Australia Day resonates differently with every Australian.

The date itself sparks important conversations, but one thing remains constant: it’s meant to unite us in celebrating the beauty of our nation.

Bringing people together calls for creativity, and Australia Day-themed promotional merchandise does just that. It adds flair to your events, enhances your marketing campaigns, and creates photo-worthy moments that people will remember.

Let’s explore some top picks to make your Australia Day celebrations truly stand out.

Beach Towels

The nation flocks to our iconic beaches every Australia day so it’s no surprise promotional beach towels are on the list.

There are many different options available including fully sublimated towels that can show both the Australian flag and your logo. Alternatively, a popular option is a standard beach towel with an embroidery or screen print decoration.

Stubby Coolers

The day for many will include an ice-cold beverage. And it’s become a tradition to pair your bevvy with a stubby holder.

That’s why custom stubby coolers are always a popular giveaway item.

Most of the neoprene stubbies we offer are both made and printed here in Australia too!

Sunglasses

Promotional sunglasses are a low-cost giveaway item with unisex options. Ticking all the right boxes for a great promo product. If you’re outdoors, you can guarantee a pair of sunnies will go a long way.

The most popular style out there is the retro style you see in the image below which is what we usually recommend for a giveaway.

Silicone Wristbands

All wearables are going to be a good pick for Australia Day.

These custom silicone bands are no exception. Popular for charities and events these bands are always going to do well as a giveaway because they’re compact, display a message and are easy to wear.

For an Aussie theme use a blue band with white and red decoration or include a printed flag.

Temporary Tattoos

Australia Day is probably the biggest day of the year for temporary tattoos. Promotional temporary tattoos provide an opportunity to pair your logo with an Australian flag or theme.

When you consider that many people will also be appearing in social media photos your marketing reach will extend even further generating an even bigger ROI.

Custom Thongs

Pluggers, flip-flops, jandals, thongs whatever you want to call them they’re an Aussie classic.

Customised with your logo a pair of promotional thongs goes a long way and is a “true blue” way to celebrate the day.

Beach, park or pub (okay not all pubs). A pair of thongs is the Australian footwear of choice.

Supporter Flags

A great Aussie day product that you can reuse again for sporting events that Australia is competing.

These promotional supporter flags are a paper-based product made in Australia and can be printed in full colour with whatever you like. Great for photos and big events/festivals.

Summing Up

Australia Day offers the perfect opportunity to bring people together, celebrate our unique culture, and create lasting memories. By incorporating thoughtful promotional merchandise like custom thongs, stubby coolers, or supporter flags, you’re not just adding fun to the festivities—you’re also leaving a lasting impression of your brand.

Ready to elevate your Australia Day event? At Promotion Products, we’re here to help you choose items that capture the spirit of the day while promoting your business with style. Get in touch, and let’s make this Australia Day unforgettable for your audience and your brand!