Pen sale – How can I build my brand?

This must be one of the single most common questions that we get from marketing executives and small business owners. The problem is that there is no simple, direct answer! Theres always the online method of good content and good SEO, but we have found that there is a...

When a Classic Returns

What makes a classic promotional item? Is it age, the number of uses it’s had, that trusty pen that sits on your desk long after all else has failed (or run out of ink)? It’s different for everybody, but there’s no denying the Yarra Twist Pen is one...

What Pokemon GO Can Teach You About Marketing

Pokemon GO is possibly THE viral game of 2016. It ticked all the boxes – it was a game that tapped into a wide-user base who were already involved in the story, it was a quick and easy app to use (despite a few teething problems) and really made people step...