You’ve seen promotional products at events, conferences and chances are you have at least one on your desk right now.
But why do businesses give them away, why do promotional products work and how do they help business?
Promotional merchandise is important for the same reason marketing is important. It drives sales, develops a connection and opens up possibilities for finding new customers.
IF you have a great product but no one knows about it, it’s history.Tony Fernandes
Here are 5 reasons all businesses should utilise Promotional Products in their marketing mix.
1. Increase Brand Awareness
Putting it simply if your target market doesn’t know you exist then how are they going to buy your products?
Promotional products are an extremely effective tool for increasing brand awareness. Providing a huge number of impressions on a regular basis. In fact promotional products were ranked as the number 1 most effective form of advertising to prompt action across all generations.
The perception of a brand is vital in business success. It’s something that your competitors can’t replicate and can allow you to charge more for your products or services.
Take Supreme for example who have generated a global hype for their brand on the basis of exclusivity and brand image. Selling basic tees with a screen print for hundreds of dollars and even selling out a supreme branded brick.
2. Provides a “Foot in the door” Icebreaker
First impressions are everything in business and what better way to leaving a good first impression than if you’re receiving a gift that’s going to make your life better?
When you’re at a trade show or event it can be difficult to get over that initial hurdle of starting a conversation with your prospect.
The rule of reciprocity is a social norm where if someone does something for you, then you feel obligated to return the favour.
Giving them a branded product triggers this rule. Making the recipient feel obligated to listen to your sales pitch and perhaps even buy from you.
3. Improve Customer/Employee Retention
Not just for customers/clients. Branded corporate gifts can say more than a thousand “thank you” emails ever could.
They’re also more memorable than just receiving cash. The customer experience doesn’t end when they receive the product or service. It encapsulates all of the interactions with your brand.
Putting it simply if you provide an exceptional experience and invest in quality gifts it can return dividends in the long run, creating brand advocates and increased referral business.
Not only that but having better employee retention will save you money in hiring/training and develop a strong company culture and a happier workplace.
4. Tangible Marketing You Can Hold
No other marketing methods can you physically hold the item in your hand.
In today’s day and age of being bombarded with popups and newsletters having something, you can physically touch instantly cuts through the noise and makes you stand out from the crowd.
Making your brand the go-to thought when they have a problem that your product or service can resolve.
5. Tailored Targeting Towards Recipients
With hundreds of thousands of products available branded with your logo it is easy to find something your target market will love. Such as offering reusable coffee cups for a cafe.
There is also plenty of industry-specific items that you can utilise in telling your brands story.
For example, a real estate agent might consider using house-shaped products or a keyring for the instant association it brings with houses/homes.
Instantly reinforcing that association with your brand in the recipient’s minds.
Now that you’re convinced that you should consider promotional merch in your branding strategy, how do you begin?
First, it’s best to think about what goal you want to achieve. Increase customer retention? Brand awareness? Compliment your event?
Next is the fun part of choosing the products and developing a strategy for getting your logo products into the right hands and then finally placing the order.
At Promotion Products, we are promo gurus with a wealth of knowledge and experience that you can tap into to achieve your goals. All things from product selection to how to make your logo look the best, just ask us!
Speak to one of us now on 1300 303 717 or have a browse of our carefully curated product range. We look forward to helping.